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Vision Media reveals £2.5m Clear Channel deal |
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Wednesday, 12 March 2008 |
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Vision Media Group, the new name for the AIM-listed outdoor firm formerly known as ScreenFX, has revealed that the ten-year advertising agreement it has reached is with global giant Clear Channel.
The firm first announced that it had signed a deal with a then anonymous partner at the end of January, with How-Do speculating that it believed the new partner was a concern of the size of either Clear Channel or JC Decaux. The agreement, which is said to be worth potentially £2.5m to VMG in the first year, will see Clear Channel selling ads across the group’s portfolio of shopping centre screens, in return for exclusive access to its raft of convenience store sites.In a statement to the market yesterday Barry Sayer, Clear Channel Outdoor UK’s chief executive, explained the motivation behind the deal. He said: “As market leader we are constantly looking at ways of improving our portfolio to ensure we provide our customers with the most flexible and innovative advertising solutions. “Our current expansion into interactive and digital technologies is complemented by our partnership with Vision Media who are committed to developing the UK’s premier digital mall network.” Dominic Brookman, Vision Media Group’s chief executive, added: “Our partnership with Clear Channel is a first for the UK outdoor advertising industry and we are delighted to be working with such a prestigious company. www.screenfxplc.com Something to add? Then leave a comment below or email us now.
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