|
Outdoor media contractor Vision Media Group yesterday released a statement to AIM revealing that it was launching an ‘IPod’ of its very own – one that it claimed was going to be Iconic, in name at least.
The Cheadle-based business, which earlier this year signed a ten year deal with Clear Channel UK, isn’t jumping onto the Apple bandwagon though… this IPod is all about shopping mall advertising rather than personal playlists.  Iconic new product from VMG The firm has ordered 100 of the double-sided pods for installation in its mall-advertising network, after designing the units in-house. It is expected that they will be installed throughout September and October, reaching a projected audience of some 50 million customers across the network. This is a proposition that VMG appears to have high hopes for, with yesterday’s statement claiming that they would help generate an annual net revenue of £3.7m for the firm. It was said that this figure was based on “cautious utilisation” and “standard advertising values of traditional print posters in the mall environment.” The sites will be sold through Clear Channel. The statement featured VMG executive chairman Mike Cottam opining: “The launch of our Iconic Pods is a fundamental sea-change in the development of mall advertising in the UK. “We have created a product that will provide a platform for the national market to rival the success of digital out of home advertising worldwide and generate significant revenue for the Group.” Something to add? Then leave a comment below or email us now.
Sponsored links:
|
