Yakult latest sponsor of the Fina World Swimming Championship - North West Media News

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Yakult latest sponsor of the Fina World Swimming Championship

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Friday, 14 December 2007

Yakult is the latest sponsor to sign up to the ninth Fina World Swimming Championship which is being held in Manchester next April.

It is believed to be the first time that the health drink has signed up to a sporting sponsorship deal.

Yakult will be publicising its involvement with the Championship through PR, on-pack promotions and digital marketing.

Other confirmed sponsors to date include Kellogg's, GMG Radio, Northern Rail, Serco, Pure and the MEN.

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