Welcome to the weekly Wrap from How-Do - media news for the North West.
The Wrap's guest editor this week is Rob Brown.
There seems to be a little more economic activity around; people moves, pitches that kind of thing. Not perhaps sufficient for widespread holding of breath but encouraging.
Some big pitch wins made the How-Do headlines this week. Amaze has done a smash and grab on the Crimestoppers account, the independent charity which started fighting crime through anonymous tip-offs. Will Amaze I wonder use their digital expertise to incorporate a social media strategy …anonymous twip-offs in 140 characters or less?
I found time midweek to tip up at the CIPR Excellence Awards in London and was glad I did, it was an excellent evening. Well done Liverpool PCT and Communique. Also amongst the North West winners on the night was McCann Erickson grabbing the best use of digital PR accolade for its Play O campaign for Durex. Orgasmic. It is a real coming of age for the PR offering at the Prestbury based monolith. It can only be matter of time before the PR head honchos Wilson and Rothnie are elevated to the agency board.
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