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Welcome to the weekly Wrap from How-Do - media news for the North West.  The Wrap's guest editor this week is Louise Lynch Just like flicking through a magazine at the hairdressers, I was drawn to stories with celeb photos attached this week, namely Kim Wilde, Martin Freeman and the Simon Pegg lookee-likee on the front page.
How-Do multiple headline grabber Brazen PR has bagged Kim Wilde to front Magnet’s attempt at luring yummy mummies into its kitchen showrooms. Apparently Kim symbolises all that is good and wholesome and that bit slightly more upmarket about the brand.
However, as a producer of award-winning educational children’s TV, I was disappointed to read that Magnet’s head of marketing hoped that the campaign would, to paraphrase the kids TV classic Why Don’t You?, encourage families to switch off their television set and go out and do something less boring instead…… preferably in the kitchen.
Presumably though, Magnet will only want families to abstain from telly when it isn’t advertising its latest sale, which would free up one week in June and another in November every year.
Fans of The Office will be delighted to learn that Martin Freeman is set to play another character who rolled life's dice and got a three, this time in a new gender bending comedy drama to be shot in Manchester.
It’s about time ITV encouraged more production in the North West, turning a tide which sees the slow erosion of Granada Television, one of the region’s landmark institutions, continue inexplicably. One can only assume it’s David Brent making the decisions at a secret ITV HQ somewhere in Slough.
And finally, who is the Simon Pegg spitting image on the front page and what the chuff’s he got to do with the region’s leading brands? Answers on a postcard please and whilst I’m sorry we can’t return any of your pictures, we do give a prize for all those we show.
Louise Lynch is joint managing director of Libra Television
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