Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Louise Lynch                 

 Just like flicking through a magazine at the hairdressers, I was drawn to stories with celeb photos attached this week, namely Kim Wilde, Martin Freeman and the Simon Pegg lookee-likee on the front page.

How-Do multiple headline grabber Brazen PR has bagged Kim Wilde to front Magnet’s attempt at luring yummy mummies into its kitchen showrooms.  Apparently Kim symbolises all that is good and wholesome and that bit slightly more upmarket about the brand.  

However, as a producer of award-winning educational children’s TV, I was disappointed to read that Magnet’s head of marketing hoped  that the campaign would, to paraphrase the kids TV classic Why Don’t You?, encourage families to switch off their television set and go out and do something less boring instead…… preferably in the kitchen.  

Presumably though, Magnet will only want families to abstain from telly when it isn’t advertising its latest sale, which would free up one week in June and another in November every year.

Fans of The Office will be delighted to learn that Martin Freeman is set to play another character who rolled life's dice and got a three, this time in a new gender bending comedy drama to be shot in Manchester.  

It’s about time ITV encouraged more production in the North West, turning a tide which sees the slow erosion of Granada Television, one of the region’s landmark institutions, continue inexplicably. One can only assume it’s David Brent making the decisions at a secret ITV HQ somewhere in Slough.

And finally, who is the Simon Pegg spitting image on the front page and what the chuff’s he got to do with the region’s leading brands?  Answers on a postcard please and whilst I’m sorry we can’t return any of your pictures, we do give a prize for all those we show.  

Louise Lynch is joint managing director of Libra Television

Other stories on How-Do this week:

• The launch of the How-Do Top 100 Marketers
• 1,111 days of  Sod'em - Tony Murray's alternative Wrap 
• Ten Alps Publishing completes sixth acquisition
  
• Swiss espresso manufacturer Jura appoints McCanns PR
• TBWA launches new campaigns for ghd and Crown 
• Three regional winners at CIPR Grand Prix awards 
• 999 Design provides BBC with 'creative input'
• Red Productions reaches 'first look' agreement with BBC Worldwide 
• Tuborg appoints Momentum to manage its summer festivals
  
• Mando relaunches European website for CapCom 
• The Phil shortlisted for tourism website of the year  
• Clear and Code pick up seven figure McArthurGlen task
• Two new staff at B2B agency Marketecture 
•  Standard Boards appoints Tayburn design
• Hemisphere launches brand for Manchester/Salford regen area
  
• CN Group expands its clickin2 web portfolio
• Cheshire FM is Cheshire's 'start-up of the year'
• Corrie sponsor Harveys signs up to ITV text service
• Big Chip Awards deadline Monday 17 March
• Buchanan appointed creative director at the Reading Room 
• Connexions appoints Go Creative to re-brand brief 
• Macc College winners of the CIM's 'The Pitch' 
• Walsh Simmons to develop new branding for Harvest Housing 
• Opportunity for agencies with £3m Royal Mint review
  
• IAS wins £500k Federation of Master Builders account 
• Billy Mawhinney joins BJL board 
• speake2 wraps London Lite for Findaproperty.com
  
• Daily Post reveals Jim Hancock as replacement for Larry Neild
• 'Monster' video production  offically launched 
• BBC's Cheeseman in the running for Sport Relief 
• Life at Brazen PR turns into a soap opera
  
• Vision Media reveals £2.5m Clear Channel deal 
• Mark Ronson set to drive Corsa branded festival to Liverpool 
• Code scoops national award for its HMV work 
• Dr Newman's Clinic appoints RMS
  
• Cherry Red wins 7 Feet Kazakhstan website contract 
• Synergy rebrands Sealocrete for Bostik
• Mere secures the Masters for fourth consecutive year
• Ampersand signed up by Everton for new stadium brief 
• Harwood-Matthews and TBWA unrepentant over ghd's 'religion strategy'
• Bailey joins Sport Media Group as a non-exec 
• Excel Publishing to create 25 jobs from digital and events growth
• Urban Splash appoints Forshaw new comms manager
• Out There Events grabs MEN's 'Business of the Year' awards 
• Health cash care company Healthsure appoints BJL 
• Colin Whitehead back in business with Emma Chadwick 
• Trinity launches stand-alone North Wales tourist website
• Fast Web Media acquires Footballforums.net 
• Crown Paints sign up for £5m shirt sponsorship with Blackburn
• infoUK.com appoints Andy Taylor to lead UK commercial drive
• Claire Jackson appointed editor of Muso magazine
  

Please send news to news@how-do.co.uk  

Did you enjoy this article? Please share it!