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How-Do weekly Wrap - 16 January 2009 - Mark Dickinson | Print |  Email to a friend
Friday, 16 January 2009

Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Mark Dickinson

  Armageddon sick of puns in headlines

These are frightening days for many businesses across the UK and the media sector is no exception. But the more competition for extreme metaphors grows, the more thoughtfulness and imagination is required.

So when the politicians start signing sanctimonious Early Day Motions deploring job losses at local newspapers, reach for your gun.

We may never have had it so bad (since records began), but that should inspire creative solutions around how the new economic order can support as diverse and truly multi-platform media as possible.

Thus on Wednesday Trinity Mirror announced a merger of North West and Wales businesses into a new super region. As revenues contract, convergence is unavoidable within media structures and must also happen across the industry. That means changing outdated competition laws which relate to the Olden Golden days.

Who could have imagined even six months ago the BBC discussing the sharing of news resources and iPlayer with ITV and Channel 4? Why stop there? Why not share resources with multi-media news organisations providing public and community content across video and online platforms? Necessity is the mother of all clichés.

We have already seen a number of loss-making newspaper titles disappear. It would make sense for the Government and backbenchers to get their heads swiftly around the new media landscape before we are left with Google searching a million worthy community websites, closed libraries and politicians’ blogs.

The latest, Mandy ‘Huffington’ Mandelson’s maunderings, launched this week. And, not to be outspun by Obama, a really scary avatar is now at large in Second Life. Claiming the era of controlling the media has passed, Mandy now exhorts us all to embrace the democratic revolution.

Now that really is frightening.

Mark Dickinson is business development director for Trinity Mirror North West & North Wales

Elsewhere on How-Do this week


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  Comments (2)
RSS comments
 1 By Matt, on 16-01-2009 13:42
There is nothing sanctimonious about MPs protesting about job cuts in the newspaper industry and local papers disappearing.. 
How dare he.  
What is santimonious is some overpaid newspaper exec sat on knob hill, daring to lecture working journalists about thre future of their industry. 
MPs are in their positions partly to reflect the views of their communities and if, for example the Bury Times Facebook group is anything to go by, lots of communities are very concerned about losing their local paper and people losing their jobs. 
Good on the MPs, i say, for having a go! Its about time newspaper groups like Trinity realised they have obligations and responsibilities to a broad community that is a lot wider than their well-fed shareholders. 
Finally he talks a lot about sharing platforms. I am all for sharing - perhaps we could start with Trinity Mirror's vast profits eh?
 2 By Bloody hell!, on 16-01-2009 18:09
Hear hear, Matt. 
I cannot believe Dickinson and his Trinity Mirror cronies do not have the good grace to acknowledge that their actions may occasionally be questioned by people and, quite rightly by MPs.  
The absolute gall of the man to call anyone sanctimonious for fighting for their constituents' livelihoods has left me utterly speechless.  
Who does he think he is?  
Get back to your vanity book publishing dept, Dicko, before someone notices.

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