Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Howard Wright

We are now all far too used to hearing about the recession and the doom and gloom that goes with it, so I welcome any signs of green shoots in the economy and celebrate the positive stories coming from the creative and media industries in the region.

Now more than ever we need to look forward:  the decisions we make today are the ones that will build the future. Doing nothing should not be an option.

In my industry, the wins and new projects by Wilson Cooke, JudgeGill and Blacksheep should be celebrated as they inspire a much needed positivity within the industry.

All support is welcome so it is good to read that Lancashire Business View are encouraging businesses in the North West to create partnerships by organising an event to help them meet and support each other. With the wealth of talent and industry in the North West there should hopefully be some very interesting partnerships created.

The next event by How-do on Thursday 4 June in Liverpool aimed primarily at the creative sector also promises to be something worth being at. 

It seems that being in the North West not only positions us for the best in social, sporting and cultural events, but that as a destination for meeting ‘Manchester is the best value business destination’. I would be interested to hear a response to the comment about Manchester Central (GMEX) and how it compares to other venues.

And finally I will definitely be watching how SKV will be reinventing Blackpool, with holidays at home on the increase this Great British gem of a resort can only benefit from additional publicity and it will be interesting to see how traditional forms of PR and communication work in respect of the full range of social media planned.

Howard Wright is creative director at Touchpoint

Other stories on How-Do this week: 

• Loaf targets teen pregnancy for the Lancs Teenage Pregnancy Partnership
• Emailvision appoints Lewis PR
• Dutton returns to Mason Williams as deputy MD
• Blacksheep to take the coach out of Shearings holidays
• Lancashire Business View puts NWDA chief in hot seat
• Lime Pictures and Everyman team up for Everyword
• Tributes for television host Lennie Bennett
• Lib Dem leader supports Stockport Express
  
• Ross gets egg on his face from Aldi and Weber Shandwick
• Radio City gets Music Week Award
• Salford praises old boys in new blockbuster
• Paver Smith sprints home with Triathlon
• Manchester is best value business destination says research
• JudgeGill kits out Parisian adidas store
• Co-Operative launches online TV channel
• RSVP North claims record numbers
• Manchester producer chosen for TV master-classes
• Liverpool FC asks fans about new site
• TBWA will not pitch after ghd calls brand review
• McCanns wins the relaunch of Haliborange
• Appleby Bowers unveils branding for Alliance of Sector Skills Councils
• Works With Water appoints Mason Williams
• Echo publishes 24 page Hillsborough special
• MEN Media and NUJ issue joint statement over restructuring plans
• Alex Cox commissions Sparkle for 3D work on his new film
• Gort to head of comms and marketing at Bauer’s Big City network
• Complaints force Ofcom to follow up on Ken Barlow’s Christian outbursts
• Exhibition celebrates a Year in the life of a Capital of Culture
• Martin Cozens is latest senior departure at Latitude
• Big Chip shortlist announced
• All star cast signs up to McGovern dramas
• Sky seeks advice from Darwen Reporter
• Man jailed for assaulting Bolton News snapper
• April proves good month for October Communications
• Metal fabricator M-Tec appoints Wash Design
• Lancashire Sizzles with networking event
• Online fashion retailer Boohoo appoints Fido

And some stories from before Easter

• Love loses STA Travel creative business
• MediaVest picks up Book Club Associates £4.5m media business
• March traffic sees a record month for How-Do
• Trinity’s new Local Mole initiative launches without fuss
• Liverpool.com makes editor redundant
• Dougal Paver steps down from Liverpool Vision role
• By eck McCann wins Yorkshire tourism brief
• North West Vision and Media chooses web agency
• Amaze gets Google accreditation
• Johnston Press decides not to force compulsory redundancies
• Betfred to sponsor World Snooker Championships in £2m four year deal
  
• TBWA\Manchester entering into redundancy consultations
• Iris names new directors and exposes mediocrity  
  
• Proms in the Park in Salford set to return to BBC Proms Last Night
• CL3 launches Lewis’s first ever website
• Amaze manages three social marketing briefs for NHS East Lancs

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