The weekly updates and news from How-Do (and its new TV site) is hugely up-beat and vibrant as the North West continues to step up a gear as it prepares for the BBC’s new investment into the region.
As corporate communications director for Kellogg’s based in Old Trafford, I’ve taken on an additional role leading communications with a growing coalition of businesses called the Greater Manchester Momentum Group. The aim is to stop the impending congestion charge, which could have a major impact on all of these exciting developments for the region.
Amazingly, having spoken to the media and PRs in the region, the charge seems to be a big secret. How can this be when there is such a large communications network working within the congestion zone including the BBC, Granada and so many PR and creative agencies?
The proposed charge from 2012 is £5 a day to commute in your car into and out of the city. Do we need to tackle congestion? Absolutely. Do we need to tackle the implications of congestion on the environment? Absolutely. Do we need a charge equating to £1200 out of net salary every year (and looking at London this is just the starting point), on top of car tax, petrol tax and council tax? Absolutely not.
We need to urgently review the Greater Manchester plans, which will eventually be revealed in the summer and look for a different infrastructure and a different financing mechanism.
Or risk Manchester becoming a ghost town for the media industry, which could work just as well out of other Northern cities or even worse the South! Let’s all get up to speed on what will impact on us all and ensure the exciting investments being recognised on How-Do become a reality.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
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