Welcome to the weekly Wrap from How-Do - media news for the North West.
The Wrap's guest editor this week is Paul Newman.
It’s been a memorable week for the city of Liverpool. I spent 23 years as a reporter in the North West and internationally before switching to PR in 2000 and I can’t recall a time when a regional city has enjoyed such overwhelming worldwide media attention (for the right reasons!) as the opening of European Capital of Culture 2008.
From the Post and Echo in Liverpool to the BBC, ITN and Sky News in the UK; CBS News in New York; L’Independant in Paris; the Kuwait Times; the Sydney Morning Herald; the Sunday Times South Africa; Xinhua news in China and The Hindu Magazine – the world knows that Liverpool’s cultural festival is underway. Even the Manchester Evening News joined the media stampede – surely the ultimate accolade!
Liverpool has also shown that it has great pulling power for TV audiences. Liverpool Nativity just before Christmas resulted in the highest ratings for any live BBC3 programme (800,000) while the Culture Show Special featuring Liverpool 08 last Sunday produced double the usual audience share.
Sometimes the facts speak for themselves.
Which brings me to another hot issue debated on How-do – the move to Salford Quays by parts of the BBC. I bumped into the director-general, Mark Thompson, in Liverpool last weekend and was delighted to hear him extolling the virtues of mediacity:uk and the shift in emphasis this will bring to the organisation.
I first worked for BBC North West in 1982 and there was always much talk about how the editorial agenda was inevitably skewed towards London. It may have taken 25 years to get there but the move north presents a fabulous opportunity for a re-alignment of programme-making with a much greater emphasis on the English regions.
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The Wrap's guest editor this week is Paul Newman.
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