Welcome to the weekly Wrap from How-Do - media news for the North West.
The Wrap's guest editor this week is Mick Ord.
“As reaction to the Carter Report - "Digital Britain" - achieves even more column inches than MPs’ expenses and Jordan's alleged antics in her post-Peter life (in your dreams mate), I'm left wondering what non-meeja people (clients/customers/paymasters/punters/listeners/viewers/readers/users…) make of the idea to top-slice the BBC licence fee to pay for the regional news coverage that ITV say they can no longer provide?
The BBC Trust has made its position in this increasingly blurred digital picture clear - "It would damage BBC output, reduce accountability and compromise independence."
However my old mate and fellow Evertonian Dougal Paver might be willing to step in if his How-Do comments are taken to their logical conclusion should this strange scenario arise. He claims that PR companies such as his are a threat to media organisations like GMG, Trinity and presumably the BBC. They can now by-pass 'traditional media to get its message out' and “start to set the news agenda ourselves” like a quasi news agency without the need of journalists.
But if PR people start doing (quasi) news, then who will fill the PR spin-doctor's role? Maybe the hundreds of journalists who've been made redundant in the North West over the past year or so? They could set up quasi PR companies….I need to sit down, my head's hurting.
Let's just hope that the C**ter Report's pledge that every home in the UK will have broadband with a minimum speed of 2 Mb by 2012 will be realised, and that the eyebrows currently being raised in some quarters are lowered in time in time for the Olympics. We've heard such plans articulated before but perhaps we should be less cynical particularly when you consider that in Japan the average internet speed is currently 90 Mb.
Anyone know someone who knows someone who knows a reliable fibre optic cable supplier to replace old copper phone lines which my grandad help to lay down 100 years ago? Hang on; shouldn’t we have done that 10 years ago?
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