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Welcome to the weekly wrap from How-Do - the website for North West media and creative industries. If you have problems viewing this message you can read it on the website. The wrap’s guest editor this week is Robert Harwood-Matthews, chief executive of BDH\TBWA.
In the US it's often the case that the best ad agencies are not where the stock exchanges are.
Creativity does need to hang around the edges of the Square Mile, it often thrives in second cities, hangs out where business is more independent and is best when it has a point to prove. Coming north to run a TBWA office, part of a global network that prides itself on defying conventions I have been delighted to meet a host of like minded individuals.
Adam Pushkin is one of those, he spoke recently at our place about gay and lesbian marketing opportunities and he's interviewed in depth here, though his evident love of jenga remains under wraps. Interestingly you would not believe how many email invites got rejected by company servers for containing 'words of an offensive nature'.
I'm in complete support of Tony Wood of Lime Pictures , echoing the argument that high standards of creativity come from clusters and communities of talent. There's something in the air right now that supports this, some of the best writing of late has been for the small screen with companies like HBO in the States arguably beating Hollywood. I hope it works, indeed I hope it goes further and influences other areas. For example it might encourage a renaissance in local commercial radio. You only have to look at Key 103 winning at the Sony Awards alongside the Today programme and Chris Moyles. Let's hope Tony Snell can do the same for Liverpool on the BBC. It might also attract more magical events like Albarn's Monkey Journey to the West.
MediaCity fills me with excitement, Salford University's Faculty briefing in their new premises and the presence of so many students will inject some youth and creative chaos into the area. MediaCity will definitely work but I quietly pray that the NWDA can get a good mix of funky independents in there.
To be honest I'm struggling with the story about the relaunch of the Sunday Sport who have apparently come a long way since the 'WW2 Bomber found on moon' scoop by celebrating their birthday with Miss Upskirt 2007. So it was with interest that I read on How Do about a new freesheet and then in the Times that Mike Soutar the former Editorial Director of IPC is going to take things further creating a 'no nudes' title.
It tickled me to read that their strategy worked on the French, a nation I read somewhere else now eating more hamburgers than we are. I'm with Marge Simpson when she said 'We can stand here like the French or we can do something about it.'
Elsewhere on How-Do this week, lots of new jobs and events posted plus
the launch of the North West Football Awards and the launch of the Top 100 North West brands. Peel Holdings/Chapman Taylor , Asian web sites for MUFC , Threshers , Buxton Press , Blue Monkey , Eye Corp/Manchester Airport , Hi-Tech Media/Bridgewater Hall , The Chase , Apple web offset , Fuse & three 'sports personalities' , Ten Alps Saudi event , Brazen, Mediavest and Shearings , CBS Outdoor/Metrolink , Blue Banana , Balti Wines/international cricket , Martin Hallam/smudge of the year , Design Show Liverpool/Kiosk , Gopal/Big Issue in the North , Flix/BBC/Cosgrove Hall , Hot Animation/HIT Entertainment , Bridging Finance/RMS PR , Brilliant Media and Environment Agency/Vivid PR/Mcanns/Communicado Please address all comments and news to news@how-do.co.uk and events news/listings to diary@how-do.co.uk.
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