Welcome to the weekly Wrap from How-Do - media news for the North West.
The Wrap's guest editor this week is Tim Crutchley
Will Littlewoods give Trinny and Susannah the heave-ho, who knows? And having had to endure thirty minutes of the two divas screaming at people for looking dreadful in black I don’t really care.
Despite the viewing figures halving from when the show started, some 2.5 million still seem to enjoy this stuff! Credit where credit is due, their appearance in the early Littlewoods Direct TV ads certainly helped with perception change of the giant retailer.
It always pleases me to see the Daily Post being positive about our Culture year and any initiative that engages with the local community gets my vote. Creating a unique timeline on 20.08.08 is a first class idea. Having created the 08 brand we never envisaged that the date would become the everyday parlance. Whilst locally there has been a fair share of negative PR, I am reliably informed that to date there has been over £70 million of international media coverage generated by Liverpool 08.
Cut-price logos. I read that Cheshire West and Chester Council is running a competition to find new designs for its corporate identity with the winning entry receiving £500. I would love to be a fly on the wall as the gathered jury decides on which entry satisfies the criteria of being ‘dynamic, forward thinking, inspiring, professional, fresh and innovative'.
Furthermore the logo 'must be able to work across a range of communication tools and publications, including letterheads, adverts, websites, vehicles and uniforms'. All fascinating stuff and a bargain if it can be achieved for £500.
I suspect that the reality may be that the jury has mixed agendas that require face-to face client time to thoroughly understand that the chosen design will have not really been thought through in all its applications, resulting in a revisit six months down the line. But hey, what do I know, I've only been in this game for the last 25 years.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
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