Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Janine Watson

This week I was at MOSI for the launch of Body Worlds. The exhibits live up to the edgy and athletic images in the publicity rather than the more gruesome cadavers of our imaginations.

There's been a gift to the promotions team thanks to critics calling it a "little shop of horrors" - that should boost attendance. I love the MOSI branding - far more exciting than to the "museum with all the trains and planes". Sounds like MOMA, but much more convenient to get home.

Talking transatlantic, congratulations to the Hollyoaks youngsters off to the New York film festival. Culture - and the promotion of culture- is now big business in our cities. We're raring to enjoy the next big offering in Liverpool's Capital of Culture but a year is a long time to sustain a campaign; I know after 15 days of the original, modern and breath-taking acts in last year's Manchester International Festival, I was ready for a night in on the sofa, eating a takeaway, in front of a Corrie omnibus.

And, if there are more BBC moves to Salford then will we be facing Eastenders displaced in some sort of cockney-rhyming slang from Walford to Salford?

Obviously, one thing I'm delighted to see the back of ...what on earth was Tony Murray’s How-Do Honeys all about? Girls, don't get yourselves pulled into this retro trip a la Life on Mars. As a junior reporterette back in the early 80's I was  envious of my mate's lucrative move into public relations for a brewery ...until I met her a few days later wearing white PVC boots and a baby-doll Santa suit, giving out flyers to punters on the high street.

Public relations has come a long way since then and we can’t let these old-fashioned geezers devalue our professionalism. Any suggestions like the Honeys,  stamp on them very hard....with your highest and spikiest stilettos of course!

Janine Watson is head of press at Manchester City Council

Other stories on How-Do this week:

•  How-Do Awards - just two weeks to go before entry deadline
• Putting the band back together - Tony Murray's Alternative Wrap
• Red Vision invests £1m to extend international working day
• Big Issue appoints Momentum for 'strategic research'
  
• pro.manchester appoints RMS
• Dubai IC builds its PR team while Share Liverpool has £85m pledged 
• Connectpoint develops website for North West TUC 
• Manchester Enterprises and Knowledge Capital seek suppliers 
• Your Space appoints Bell Pottinger Liverpool
• SASS signs up R.O.EYE to promote portrait franchise Venture UK
  
• Flic Everett to edit Moving Manchester for 'foreseeable future'
• Michael Welch pleads not guilty and trial adjourned to September 
• JYSK and Grand Arcade open up with MediaVest Manchester 
• Design Foundry signed up by property agents Keppie Massey
• Northern Rock nationalisation leaves marketing plans in the balance 
• UCLan in final stages of agency hunt 
• Fuse's Paddy Power camapign up for another industry gong
  
• Creative Times goes online from April
• Staniforth signed by Moorfield and Urbis for Buy Art Fair
• Hollywood director Michael Apted to deliver David Plowright lecture 
• Fashion PR agency Surgery consults Bubble for online nip and tuck
  
• Glorious Creative joins Staniforth at Buy Art Fair
• Four23 expands into new offices
  
• Funnel takes centre stage with Royal Exchange theatre work 
• Hollyoaks stars head to New York Film Festival 
• Trimedia picks up Keele University account 
• Virgin filmmakers encouraged to pop their funding cherries
• A&NG re-brands as Remedy 
• Property developer Charles Topham hires John Jarvis
• Businesslink looks to £10m marketing overhaul
• Animation studio The Neighbourhood enjoys online makeover
• Soya Health Foods revamps its range with Touchpoint 
• BJL, Connectpoint & Propaganda pitch for Lambrini
• MC2 scoops two financial PR accounts 
• GMG's Rock Radio to launch on 5 May 
• Computer company Aria appoints Creation 
• Salford could benefit from Beeb's Elstree review
  
• Debt recovery company ADC fined for issuing unsolicited faxes
• Szyszkowski leaves Red Bull for Littlewoods 
• BBC Cheshire campaign to get BBC News24 airing
  
• 'International PR agency' seeks MD for new regional office 
• Mediavest unaffected by Holland & Barrett review 
• Louise Taylor to success O'Neill as editor of Cheshire Life 
• Independent production sector now generates £2bn plus sales 
• Post's campaign to save SuperLambBanana gathers pace
  
• 'The Taxi Project' moves from the Tate to JLA
• Clipstar's online talent shows want share of digital migration 
• Code to create single site for NUS and NUSS
• Carla Flynn appointed editor of the Bury Times group
  

Please send news to news@how-do.co.uk  

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