Welcome to the weekly Wrap from How-Do - media news for the North West.
The Wrap's guest editor this week is David Bell.
Sotwodays, the collaboration between LOVE and their ex-employee Jonathan Rigby, doesn’t seem to have lasted very many days. It has folded before we even got to discover why it was so named, or was that made clear on its website which is no more? Among other things, it was supposed to offer something called ideation which wikipedia tells me means brainstorming. Perhaps therein lies the reason for its demise. I suspect that twodays has become the victim of trying to be different by offering something different rather than just offering the same but better.
It’s disappointing to read speculation that the Bradford & Bingley creative account may follow its media sibling to London. It can't be easy for BJL’s creative department to work with a brand whose ads now contain, along with extensive T&Cs, an Abbey and a Santander logo too - visual confirmation, if any were needed, of the total mess Bradford & Bingley got itself into.
Although I work in advertising, I can’t be the only person in the business to groan when some new technology arrives on the scene from which yet more marketing messages can be beamed at us. I’d rather be able to walk down the street uninterrupted than be assailed by some Flasma screen at my feet. It’s bad enough that the shops on most high streets these days are identical, but do the pavements now have to follow suit? Other than when we’re asleep, at what part of our day are we safe from ubiquitous marketing messages? Does the great British public really need this, or have any say in its presence for that matter? One more thing for the media guys to sell, I suppose, though it wouldn’t surprise me if they’re as fed up with it all as the rest of us.
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