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How-Do Weekly Wrap - 25 April 2008 - Barry McIlheney | Print |  Email to a friend
Friday, 25 April 2008

Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Barry McIlheney        

 I’m writing this just before setting off for the How-Do Awards ceremony , an event at which we here at the Daily Sport will be turning up mob-handed, ready to rock and roll. We’re even bringing two textbook Sport Girls in nice dresses along with us, so I suspect we’ll be beating off the ad agency boys before the night’s out.
   
It’s my first-ever How Do Awards, still being a new boy in town just four months into the job, but I’ve become a bit of an awards veteran over the last 20 years, hosting or attending among others the Q Music Awards, the Empire Movie Awards, and, possibly best of all, the FHM 100 Sexiest Women In The World Awards. All of these were every bit as mad and glamorous and badly-behaved as you would want them to be, and I am expecting no less from the good people at How-Do.
   
Obviously the main story I have been reading on How-Do this week involved the relaunch of the Daily Sport . We produced the first edition of the new-look paper last Sunday, an event that brought much joy, beer, and pizzas to our exclusive offices on Great Ancoats Street. This joy was, however, short-lived when we realised that we had to do it all over again the day after. And the day after. And so on until eternity. So keep an eye out for us at the awards. We’ll be the ones looking shredded, hollow-eyed, and very happy to be there.

Barry McIlheney, editor-in-chief, Sport Newspapers Group

On How-Do this week:

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  Comments (1)
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 1 By a concerned reader, on 25-04-2008 15:26
Re opening paragraph 
 
Has the new editor-in-chief, Sport Newspapers, got zero knowledge of dodgy Sport puns?  
He writes: "We’re even bringing two textbook Sport Girls in nice dresses along with us, so I suspect we'll be beating off the ad agency boys before the night's out."  
 
Beating off?  
 
Is this 'Top Gun' type code? Is this a call to arms (well, hands) for those interested in men only group masturbation? And what can these mixed signals mean for the new, revamped Sport?

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