Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Mark Thomas

Well, did the earth move for you on Wednesday morning?  It certainly did at the Thomas residence.  I was safely tucked up when the TV started rattling about like something in a bad horror movie.  Five minutes later the phone rang from one of our reporters. “Earthquake!”

Our night editor, Tony McIntyre, deserves a medal for his efforts at getting it on the front page of all the paid for copies of the Liverpool Daily Post on Wednesday. I haven’t heard of another morning paper that managed it.

So I was more than a touch bleary eyed when I faced an audience of 200 over bacon butties at the Liverpool Radisson to tell them about the launch of our new business magazine , new website LDPBusiness.co.uk and new business club.

It’s been the culmination of months of hard work by our team, and it was great to be able to share it with the city region’s business leaders at last. Together with the recently launched LDP Business Week show on CityTalk 105.9, I can’t think of a better example of a truly multi-media business publishing enterprise.

Talking of multi-media, I was interested to read on How-Do about the latest rumblings at the BBC in Manchester on the proposed cuts in their entertainment department. It is baffling but rather typical of Auntie that she should be looking at cutting back on entertainment coverage – arguably a unique selling point – while pressing on with investment in ultra-local website coverage.  Why would the BBC want to challenge the regional press in this area, if it can’t afford to do its day job properly? It’s not like we can rely on the licence payers to pick up the tab.

For happier news it was good to read about the special give-away edition of the Big Issue in the North, going out free with regional newspapers across the North West , including the MEN and our own sister title the Liverpool Echo. The Big Issue is a great product and I hope this initiative succeeds.

Mark Thomas is the editor of the Liverpool Daily Post

Other stories on How-Do this week:

•  How-Do Creative and Media Awards - one week before entry deadline
  
• Brazen wins Cirque Surreal account
• Dan Taylor Design rebrands as TYPOCOM Visual Communication
• Patak's moves account from MediaVest to  Zenith
  
• Paver Smith handles regional PR for Midas reverse float
• How-Do passes three million page milestone
  
• Bright Moon Films to premiere Passport to Liverpool
• Diabetes UK reappoints Event  Marketing Solutions 
• Tate Liverpool and BBC  sign up for new Govt creative apprenticeships 
• Wickes appoints McCanns for digital support
  
• Jojopops produces 3D animation for new Fanta website
  
• New media agency New Mind opens office in Romania
• Marketecture to promote architects Pozzoni
• Crewe Hall hotel appoints Bird Consultancy
• MC2 advises Darwen Holdings on flotation
• Ingenious campaign adds £4m to Chester economy
  
• Splinter and Mair to support TravelWise Merseyside
• Mark Studio to launch MCFC '08 Seasoncard campaign
• Ofcom awards four new regional community radio licences
• Cricket coverage facing cutbacks at BBC Radio Lancashire
• GMG Radio moves Smooth account from Clear Marketing to London
• Entrepreneurs set to buy Xfm?
  
• Voiceover Gallery opens London studio
• Out There to promote building named after Peter Saville
• Touchpoint to create new packaging for perfume range
  
• Man Utd appoints agency for global CRM task
• Brazen wins Nando's sauce PR business
• NWDA decides on design panel agencies
• Sport Newspapers tweaks its offering ahead of April 'overhaul'
• Lancashire magazine 'buoyant' as circulation rises above 20,000
• Manchester's drug drivers targeted in new campaign
• Everydayprint expansion prompts move
• Church furore over Body Worlds advertising
• New digital recruits at Love
• Code and Latitude miss out on HMV
• Two new staff at Golley Slater PR
• Bertsch swaps the 'high seas' for Photolink
  
• Smith and Smith wins Daresbury business
• Field to Podium hires Fuse Sport
  
• MEN's total circulation and ad revenues rise
• Big Issue to give away 'taster' publication in the MEN and Echo
• Daily Sport loses editor ahead of relaunch
• DJ Rick Vaughan heading back to Radio City
  
• BBC's Manchester entertainment dept facing cutbacks
• Oldham rebrand to be unveiled shortly
  
• Matalan teams up with Propertyfinder
• Swimming pool company Wm Taylor appoints Creation advertising
• Citypress launches projects for Key103 and Caspian Publishing
• Regional newspapers suffer continuing falls in paid-for copies
• Daily Sport editor Dave Beevers won't be replaced
• A 'good performance' for Trinity Mirror regionals but further cuts expected
• GMG plans Jazz FM relaunch
• Wirral community station 7 Waves launches tomorrow
• Lightmaker relaunches Morphy Richards website
• ITV commissions new series of Blue Murder
  

Please send news to news@how-do.co.uk  

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