Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Saul Peake

If swapping beds, dodgy health and cops being called to break things up at a party sounds like an episode of Shameless then perhaps the Chatsworth Estate is actually Paul Abbott satirizing the Manchester media scene.

You’ve got to love Steve Roberts for using an ice bucket to vent his fury at the loss of Carol Vorderman from Countdown. He obviously lost his 2 from the top…

It seems points mean prizes from the NHS too. The points for life campaign may mean contracts for consortia that will keep some agencies alive in these lean times. But there’s currently no obesity in any ad budgets that I know of.

In fact, no doubt like many of you, we’ve been regaling anyone who’ll listen with research about brands who promote during a recession surviving or indeed growing. But we’re all too aware of the current economic landscape… Our old IT supplier went into administration taking our website and email down with them. Nice.

This did, however, make me ponder about our over reliance on technology and whether we could, in fact, use this time – this epoch - to innovate non-digital, eco-friendly marketing ideas…

Perhaps we could create a real world social network where people pass on brand messages. Then I remembered… that’s the pub.

This brings me back to the Chatsworth Estate where ‘Shameless’ agency incest seems rife. From well Heal-ed Paver Smith to McCann’s, Code and Komodo everyone seems to be swapping beds.

Could someone please, though, warn Roy Husdell, whose syrup seems important to him, to note what working at McCann’s did to Wes Hogg’s hair? The answer, my friend, is blowing in the wind… And what’s with that, we all love the Co-Op, full of ethical history, but commercialising Bob Dylan? What next? An African-American President?

Scatter.

Saul Peake is a founding director of speake2 – their temporary online home can be found at www.adventuresof2.co.uk

Elsewhere on How-Do this week: 

• How-Do launches the first in a series of reports into six sectors of the region's creative services and media industries - take a bow PR...
• MKM loses non-execs
• Fudge rebrands Bolton credit union Quids In
• Stan gets PR for carbon monoxide charity
• TBWA, Staniforth and Mediaedge create Original Source Mayhem
• Mersey 106.7 rises from the ashes of KCR
• Corporation Pop wins Creamfields 2009 gig
• Leeds marketing agency French Colwell opens in Manchester
• Love helps rebrand the Grocery Company as All About Food
• Paver Smith appoints Heal as chair and seeks more acquisitions
• MEN Media appoints Alastaire Jama as new ad director
• SASS application hits right note with Google Android
• Crain's gets Robin Wiltshire...and ABC verification
• Tangerine picks up the Greater Manchester Sports Partnership
• Corrie's assistant producer Gavin Blyth moves to Emmerdale
• Ten recruits Offord as new creative head
• Big Spark to launch a newspaper for 'affluent Cheshire'
• Weber Shandwick launches online games for the Smallpeice Trust
• Bryan Gray to help launch AWA standalone digital agency
• Code recruits four staff incl new creative director
• Search is on for budding TV comedy writers
• 'Horrific' impaled eye PC picture creates debate for MEN
• ITV freelancer resigns after Carol Vorderman 'revenge' attack
• New Co-op campaign turns to Dylan's 'Blowin' in the Wind'
• Senior creatives swap between McCanns, Code and Komodo
• NHS Manchester healthy living initiative offers £15m in contracts
• Fred the Weatherman returns to Granada
• Walsh's Mondiale Publishing buys Imagine FM
• Bolton Wanderers signs up Golley Slater Leeds
• Gyro rebrands Revolve Technologies
• Fabretti to join Amaze from KMP
• Just Search nets KCC's £100k SEO campaign
• Rippleffect creates new hospitality site for MCFC
• Twitter festival comes to Manchester
• Pie Factory celebrates year of Cantona, Coogan and McGovern
• Business North West magazine to relaunch
• Daily Post denies rumours of cover price increase and reduction in freebies
• Digital Editors' Network attracts high profile speakers
• Cosgrove Hall shuts its doors in Chorlton
• Newspapers to be consulted over regional TV news
• Rajars - first figures from City Talk, Rock and good news for The Revolution
• Sport Media Group's accountants unable to form a view of 'going concern'
• the businessdesk.com wants to spread a little (more) happiness
• TBWA takes Tiger Balm to the extreme
• Typocom styles new Trevor Sorbie salon
  
• Jo Leah appointed to the Weber Shandwick UK board

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