Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Iain Fowler                 

       
I’m chuffed to be invited to be the guest editor but as we know ‘every silver lining has a cloud’ and I’m frantically typing before heading off to Aintree - it’s not often they let me out. 

It would be rude of me not to congratulate How-Do on its first birthday .  It’s a great achievement and I’m sure that there’s a lot more to come. Who knows, in 12 months time you might have Elton John, Bono or Gordon Brown writing your anniversary wrap instead of yours truly (Ed – doubt it).

Now being a 31 year old station director of 107.6 Juice FM (music Radio for a FUN, YOUNG Liverpool…shameless plug), means that I don’t take life too seriously. It’s all about making our listeners happy, so I chuckled when I read the story about the Accrington Observer and its ‘High Street Honeyz’ competition. I can’t believe that anyone would take exception to a feature like this: indeed aren’t modelling competitions a part of our national heritage? Surely people have better things to do than whinge about independent women choosing to enter a beauty competition. I wonder whether complaints relating to council tax rises, unemployment or the threat of global terror may be more worthwhile.

Worthwhile as in BJL winning the Lambrini advertising account . I’ll sure you’ll do a great job and take the brand to the next level.  Maybe there’s an opportunity to link up with the Hyndburn High Street Honeyz as ‘Lambrini Girls’?

Finally I had to laugh with the ‘Sandtex’ April Fool release from Connectpoint confirming they had organised for the paint brand to give the white cliffs of Dover a once over.  The big question is would they use smooth or textured masonry paint? (I’d recommend textured because it can hide a few cracks)  This release is as good as another story I heard this week about the Google internet site that shows you the future..

Iain Fowler is station director of 107.6 Juice FM Liverpool
 

Elsewhere on How-Do this week:

• The shortlist for the How-Do Awards announced 
• Last call for McCanns summer school 
• Co-operative to sponsor Scottish rugby league 
• Stephen Michael quits LFC TV for Setanta 
• Former holiday firm PRO launches watchdog travel site
• Andy Bounds to be the FT's next Northern correspondent
• Gillian Hall appointed programme controller at Juice FM 
• Trigon awards Communique new gourmet snack brand 
• Lancs Telegraph launches free text alerts for readers 
• Mocha TV hires Talksport's Mike Parry for EFC films
• Tony Murray's Alternative Wrap
• UCLan seeks agency for three year recruitment brief 
• Brookside ghost haunts filming of horror movie 
• John Thomson gets his own show as BBC Manchester rejigs schedule 
• Image Group opens Brainstorm Centre 
• Connectpoint revamps web presence for Sanzar
  
• Leyland's first lunch as MPA chair approaches
• Code new starter to head up NUS account 
• Hunter Davies and 'Hairy Biker' Dave Myers join Cumbria Life
• IAS recruits  two senior managers
  
• ICE wins more Dept of Health work as turnover climbs to £2.35m
• And Partners release work for Warrington  Borough Transport 
• Vision Media Group signs five year contract with Merlin 
• MediaVest Manchester no more in £50k rebrand
  
• Connectpoint wins two Primary Care Trust contracts
• Events company Glasgows picks up Home Office award
• Media-Link scoops AOL regional sales task 
• The Nerve moves crowd-sourcing from press to TV production 
• North West Vision to promote Cheshire as film and TV location 
• Wheeler back to Brazen but Guttridge stays on as MD
• Mike Sweeney first signing for Rock Radio
• Staniforth and TBWA to promote Original Source's athletics sponsorship 
• ITV helps lake District boost visitor numbers 
• £2m up of youth media funding for grabs
  
• Cube3 helps Alliance Learning on usability issues
• Online magazine www.womenseverything launched
• Rippleffect bought by Trinity Mirror for £5.8m
• McCanns gets its new MD of PR
  
• MEN Media relaunching Urban Life
• New Mind wins new Liverpool School of Tropical Medicine project 
• Financial Dynamics is the new 'regional office rumour' 
• Lancashire CCC back on Channel M 
• Merola joins Crewe Chronicle as news editor 
• Bauer acquires TPC and takes advertising in-house
  

Please send news to news@how-do.co.uk  

Did you enjoy this article? Please share it!