Welcome to the weekly Wrap from How-Do - media news for the North West.
The Wrap's guest editor this week is Anasudhin Azeez
I would like to begin this week's Wrap with a congratulatory note. The How-Do team truly deserves a pat on their back for compiling the top 100 Marketers in the region. How-Do is running an info-packed live website, organising annual media awards , producing the Media 100 and a host of other initiatives. Not bad for a one-year-old title.
Bad news is always good news for a journalist, but I would prefer to begin with a good news. Congratulations to the staff and students at UCLan for bagging six awards at the Press Gazette's student journalism awards. This will be a proud moment for my friend François Nel, the director of Journalism Leaders Programme. When I decided to launch my title Asian Lite last year after 16 years in the profession, he pointed out to me: "Good journalism is always a good business." This wise prediction has proved true looking at the performance of Asian Lite in the first year of business.
Unfortunately TMNW has introduced a new ruling requiring some staff columnists to write their columns within their normal working hours. Hitherto staff were paid additional sums for their columns which were originally intended to be written out of work hours. Oliver always asks for more because Mr Bumble never filled his bowl to fill his tummy. Media bosses are behaving like new age Bumbles. Nowadays there is no value for the personal timings of a journalist. They have to deliver more within a stipulated time in the office. A column is not like subbing copy or writing a story. It needs creative thinking. The writer's thoughts, views and dreams are reflected in his writings.
The Ghosts of Wapping are still roaming across the country. Only a miracle can tame them. Have a nice weekend.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
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