How-Do weekly Wrap - 8 August 2008 - Jill Gater - North West Media News

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How-Do weekly Wrap - 8 August 2008 - Jill Gater

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Friday, 08 August 2008

Welcome to the weekly Wrap from How-Do - media news for the North West

The Wrap's guest editor this week is Jill Gater - PR Manager Focus DIY

Tis the season to be silly.... fa la la la la la la. August the silly season has begun and stories are thin on the ground as our colleagues fly off to sunnier climes and leave us to hold the fort! Where are all the good stories? Looks like they are all here on How Do.

Great start to the week.... Ten Alps continues their acquisition plans with Films of Records , so not all doom and gloom in the UK as all parties are happy with the outcome. Maybe the next documentary will be ‘How do we talk ourselves into a recession’.

Man and boy! Simon Toft has decided to leave MEN Media after 20 years ! A brave decision and I salute those that can move out of their comfort zone and try new challenges.

Feel a little unsure about what to say re: sponsorship of All Together Now by the NHS . Great result receiving sponsorship as I do know how hard it is to receive funding and the magazine no doubt provides a great facility - but is this not a double-edged sword? Does the NHS not bemoan the lack of funding for operations, nurses, better facilities etc but can afford to sponsor. I know before you all respond back, that this is probably a drop in the ocean and that overall the sponsorship would be worth more in positive messages etc. !!!!

A little scary out in the big bad world a the moment, making it tough trading all round as companies bring their support agencies closer to home, ‘watching the pennies and the pounds taking care of themselves’ seems to be very apt as we all think about the journeys we make and the cost of fuel. Prime example is SCS moving media and creative accounts from Prestbury , Manchester up to the North East.

Time to sign off and get on with the day job. Jill

Jill Gater is the PR Manager for Focus DIY

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Comments (2)

1 By David Highet, on 10-08-2008 14:43
Jill Gater has to be right - it is the season to be silly if she is 'a little unsure' about the NHS NW sponsorship of All Together Now, the Liverpool based mag and website providing empowering information and advice to the disabled, chronically sick, older folk and the people who care for them.

NHS NW like any large organisation [including Jill's own, Focus DIY] allocates a budget for communication in all its forms - that often includes sponsorship that helps the organisation put over its message to its target audiences. This is not charity - its business and the relatively small expenditure earns its place against all the other competing demands on budget [including, Jill, employing a small part of a nurse].

All Together Now provides an economically effective channel for NHS NW to speak directly to people to whom it can offer services, information and guidance

Without private and public sector outfits having communication budgets, including sponsorship aligned to strategic objectives, then a lot of people on our patch would be looking for alternative employment. And many causes, like All Together Now, would be the poorer for it.

From her pic in her guest editorial, I don't think that Jill was having a bad hair day. But it rather read like it. Incidentally, I'm glad it wasn't the billed Malcolm Handley writing the piece otherwise I might have thought he was having a bad gender identity crisis day

David Highet
Retired hack and ex PR and corporate communication person of this parish

PS: I will now 'fess up: I am a long time supporter of All Together Now, having employed its founder and editor Tom Dowling at the News group on the Wirral some 30 years ago when as he was recovering from his disabling shooting by bandits in Afghanistan, and then at the Liverpool Echo where he wrote an award winning supplement on disablement issues. He is an inspirational, nationally recognised journalist, campaigner and exceptional human being and merits the support of all of you guys out there.

His whole professional thrust is devoted to 'anyone who won't let anything get in the way'. People just like himself.

Check out his website and see what you and your clients can do to back his enterprise [yes, even by sponsorship ]

www.alltogethernow.org.uk

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2 By Walter Huntley, on 10-08-2008 14:44
I could not endorse more strongly the comments of David Highet on Jill Gater's piece re the sponsorship by the NHS of Tom Dowling's brilliant free magazine for the disabled . Ms Gater "salutes those who can move out of their comfort zone and try new challenges." It can be said that Tom did not have much of a comfort zone since he was condemned to spend his life in a wheelchair from early adulthood following his attack by bandits . He could have settled for life as an invalid but instead faced his challenge magnificently by devoting his talent as a journalist to producing a modern style means of communication and interchange for those who are handicapped iin whatever way. The NHS iNW s to be praised for at last recognising the value of his contribution and it is to be hoped that others will now acknowledge this also and allow him the means to expand and bring the benefits of All Together Now to many more. Tom worked as a sub-editor for me during my time as Features Editor of the Liverpool Echo. I was never even conscious that he was in a wheelchair. That's the sort of person he is. Such people do not come along very often.

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