Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Lawrence Jones

As a purveyor of internet solutions it goes without saying that I am a big believer that the web is where the action is for the media sector. With that in mind I always applaud innovative ideas to expand the scope of the internet as a tool for communication. So, as I write this, I am applauding PR firm Brazen for its new online soap opera concept ‘Spinning Jenny’. 

Content aside, what I like about Spinning Jenny, apart from it being fresh, is that it uses the interactivity and versatility of the internet to the full in an attempt to capture a new audience. I am keen to see whether it can deliver the goods.

Meanwhile, I see that biofuels firm ESL is looking to the internet as a key communications tool to boost its image. This highlights two passionate beliefs of mine: that the internet is the new media frontier and we need to champion more environmentally friendly initiatives.

And by the way, if ESL is all about ‘good biofuel’ we would be happy to enhance its environmentally friendly credentials with our green hosting solutions!
 
So what is the key point to take away from my guest editorial spot? It is: businesses and consumers are increasing looking for interactivity in the world of commercial communications and the internet is the best way to meet these expectations.

And that is what I would suggest to Tom Hicks, (if he came to ask me and for that matter knew which suburb of London Manchester was in). Apparently, the beleaguered Liverpool PLC (or should that be FC!) owner needs an image makeover of his own to win back the customers (sorry fans). Maybe an online soap called ‘Tom the True Red’ would do the trick. Then again, maybe not...

Lawrence Jones is managing director of UKFast

On How-Do this week:

• How-DoTV:  Clare Francis of Moneysupermarket.com
• Origin and Loines Furnival merge 
• Chess Logistics back with Through Creative
• Jane Luca appointed head of regional affairs for ITV 
• j4b launches £1.2bn environmental grant info site 
• Mike McLean to take over from Jason Manford at Xfm 
• Glenn Jones joins MC2 as head of studio
• UK's first student desktop news ticker launched by LX News
• Lornamead asks Madhouse to 'revitalise' Vosene shampoo
• Rock Radio launches
• Peter Kay and Kelly Brook top Swinton insurance survey
• Warren Butcher appointed MD of Trinity North Wales and Cheshire 
• Souters pushes National Bread Week for Warburtons
• McCanns gets digital Bite as new PR director is installed 
• TBWA reveals new work for MUFC 
• Penny Fray appointed editor of LivingEDGE
• IPB Communications to offer interactive web TV
• ICG tempts plumbers with free van offer from Yorkshire Copper 
• Rullow to present a two hour LGBT show on Chorley FM 
• Liverpool film one of  two UK pieces chosen for Cannes
• Rachel Mealing joins Golley Slater
• MBO at Creative Lynx 
• Oldham Chronicle takes stake in Rochdale Online 
• Sales promotion agency HRG sets up regional office 
• GMG Radio reorganises its news output
• Griffiths replaces Louise Taylor as editor of Pure Weddings 
• MEN Media releases results of 'largest piece of recruitment research ever' 
• The Mob Film Co moves northern HQ from Leeds to Manchester
  
• magneticNorth launches climate change website Bloom for the BBC
• Lancashire animation studio RealtimeUK expands into games 
• Crewe and Nantwich take on e-Election
• Jordan Communications partners European conference 
• MediaVest wins £3.5m Heuga European campaign 
• Granada fined £1.2m by Ofcom 
• Coleen spurns Crewe Chronicle advances 
• New Lancs station Central appoints Buckley as programme controller

Please send news to news@how-do.co.uk  

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