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How-Do Weekly Wrap - 9 May 2008 - Lawrence Jones | Print |  Email to a friend
Friday, 09 May 2008

Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Lawrence Jones

As a purveyor of internet solutions it goes without saying that I am a big believer that the web is where the action is for the media sector. With that in mind I always applaud innovative ideas to expand the scope of the internet as a tool for communication. So, as I write this, I am applauding PR firm Brazen for its new online soap opera concept ‘Spinning Jenny’. 

Content aside, what I like about Spinning Jenny, apart from it being fresh, is that it uses the interactivity and versatility of the internet to the full in an attempt to capture a new audience. I am keen to see whether it can deliver the goods.

Meanwhile, I see that biofuels firm ESL is looking to the internet as a key communications tool to boost its image. This highlights two passionate beliefs of mine: that the internet is the new media frontier and we need to champion more environmentally friendly initiatives.

And by the way, if ESL is all about ‘good biofuel’ we would be happy to enhance its environmentally friendly credentials with our green hosting solutions!
 
So what is the key point to take away from my guest editorial spot? It is: businesses and consumers are increasing looking for interactivity in the world of commercial communications and the internet is the best way to meet these expectations.

And that is what I would suggest to Tom Hicks, (if he came to ask me and for that matter knew which suburb of London Manchester was in). Apparently, the beleaguered Liverpool PLC (or should that be FC!) owner needs an image makeover of his own to win back the customers (sorry fans). Maybe an online soap called ‘Tom the True Red’ would do the trick. Then again, maybe not...

Lawrence Jones is managing director of UKFast

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  Comments (2)
RSS comments
 1 By FUSSY, on 09-05-2008 17:53
interesting take on the principle of editorial integrity there lawrence! 
 
just how many pitches for work can be squeezed into a guest column. nice.
 2 By avoiding the touch, on 09-05-2008 17:53
Fussy - give the guy a break. Look what Lawrence has been through (according to his own website) : "In a dramatic twist of fate in 2001 Lawrence cheated death in an Alpine avalanche, which changed his whole outlook on life. He accepts luck may have played a part in his current success, but believes this is really down to the determined attitude that was born the day he almost died."  
 
'Aint life a pitch?

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