Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Jonny Wilde

 Well, it’s the week of the How-Do Awards and everyone’s gone and got rather excited, with just under 200 high standard entries there was a lot to consider - I hope those attending had a great time!

Peter Salmon, BBC Director North will no doubt have steered clear of some of the decisions recently announced but it’s all part of its Northern reinvention and opportunities will open for others. These are interesting times for the broadcasting media. The faltering MEN Media Channel M and the team’s shock came a day before OFCOM warned about the ITV regional template. On the flip side Rock FM’s latest idea to get kids into radio advertising should, I hope, prove successful.

Other awards news of interest included Communique’s ‘Stop the Charge’ campaign shortlisting in the Sabres, something they are rightly proud of... but all that congestion failed to hold them back, again.

Another who should feel good is Candis Magazine celebrating passing the £5m mark for charitable donations and Chapman Entertainment completing work on the third series of the increasingly popular Fifi and the Flowertots.

It’s also been discussed this week that there are plans for the government to monitor all internet use.  The new systems would track all e-mails, phone calls and internet use, including visits to social network sites. No-one really knows what this will do to user habits or trends so watch this space. It’s unlikely you’ll be the only one… Could it affect the digital industry? Social media most definitely - it’ll be interesting to see if the channel becomes less attractive to advertisers as paranoia sets in and trends change!

Big wins... Liverpool’s liquid Solutions makes the bread, The Write Angle gets career management services from CXL and Amaze make International Travel Connections a nice geographical spread, good for the North West.

It seems it takes a world of opposites and extremes to create a balance. And we all keep striving to keep the balance on a constantly shifting playing field (and in Lancaster theirs shook as well as shifted). It’s one heck of a game we’re all in.  

Jonny Wilde is strategic account director at Mando

Other stories on How-Do this week: 

• Speeding up in the Slowdown – a How-Do half day conference – Thurs 4 June
• ICE employs Alcohol Intervention Workers for Liverpool PCT campaign
• Rob Skinner promoted to MD at Chameleon PR
• Brookes moves from HSE to head up comms at Salford PCT
• Photolink checks in with Holiday Inn Express
• North West agencies celebrate inclusion on regional COI roster
• Now received - the full CIPR Excellence shortlist
• Is Blue Chip the UK's best sales promotion agency?
• Controller of BBC Learning Liz Cleaver opts out of Salford
• Subsidised camera course on offer to freelancers
• The Revolution appoints Vincent as sales manager
• Archant merges its Lancashire and Lake District Life titles
• Award winning editor Mandy Leigh to leave Stockport Express
• Ci Research confirms management buy out details
• Liquid solution for Warburtons and NHS
• Chapman Entertainment releases latest Fifi and the Flowertots for Five
• Desperate Housewives coming to Coronation Street?
• MEN Media woes continue as half Channel M staff face axe
• Editor of defunct TWICE Manchester reappears with AGENT2 Magazine
• Council newspapers 'no threat' to regional press
• Qire in tune with Context
• New graduate website for Manchester Metropolitan University
• International Travel Connections appoints Amaze
• Ofcom warning for ITV regional news template
• Meath signs off after 25 years at Clitheroe paper
• Staff react with shock to Channel M decision
• Gyro flies in with Route Development Group
• CXL picks The Write Angle
• 'Geeks' get connected to digital with bus tours
• NWVM hunting for digital agencies hunting for staff
• Digital agency KMP rebrands
• Co-operative Media Centre goes outdoors
• Lord of the Rings prequel, The Hunt for Gollum, hits Futureworks
• The Bury Independent launches with profit making first issue
• Pelican pushes new look for iconic Sherbet Fountain brand
• SICK win for IAS
• McCann unveils 99p work for Aldi
• IQ Media wins BIS OHare online brief
• Mando earns Microsoft gold
• Biennial appoints Juice Digital
• SPL produces PZ Cussons anniversary film
• Sullivan returns to save Sport Media Group
• MEN makes swine flu debate interactive
• MDA builds Leeds business
• Cuckoo reveals new Cooperative Financial Services ads

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