The Americans have researched the market, assessed the potential and decided on the novel idea of launching a weekly newspaper in Manchester. Finger on the pulse of the local market or what?
One local ad man is quoted as describing it as “a coup for Manchester”, but as my da’ would say ‘Hod on a wee minute son’. Have we forgotten the little matter of, well, that other weekly paper that folded (you know, The North West Enquirer). Before anyone points out that it wasn’t a business paper. Jeez, shucks guys, I know, whatever. Crains should look at something else... what about an online media and marketing site focussed entirely on the north west?
And then there’s the rather tiresome Time Out debacle . Will they, won’t they? Oooh. They’ve been out with their begging bowl looking for public cash which is a scandal. And anyway, it’s a bit late. Don’t they realise the Manchester International Festival has been and gone. See you in 2009 suckers.
Glad to see XFM’s won the Man U coverage . Century is rubbish. And while we’re on the subject of football, does anybody else feel uncomfortable with the eyes of Sven peering down on them from buses and posters around Manchester? Credit due. Don’t know who did the posters, but they’re great and City moved fast to get ol blue eyes out there.
Anyway, who wants to end on a positive? Not me, so on one last note. Isn’t ITV rubbish? (and there is a north west link). I mean first of all, they take the football coverage (and Des Lynam) ruin football, destroy Des and lose £1bn with Ondigital. They proceed to execute the worst branding campaign known to the media man. They take F1, put ads in the middle (ie, ruin it) and, yes, I’m coming to it; that Amir Khan fight against Willie Limond. Yes, the last one, where the editor decided to slot ads in between rounds, and gambled between the eighth and ninth, only to miss the fight being abandoned and leaving viewers totally confused and ... yes, angry. And that Charles Allen – if that’d been the BBC he would have been put down years before.
Phew, glad that’s over.
Scott McCubbin is the MD of Glorious Creative which has offices in Liverpool and Manchester. He was previously editor of business magazine EN and marketing magazine The Drum.
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