Welcome to the weekly Wrap from How-Do - media news for the North West.
I’d like to take this opportunity to extend my gratitude to those in the North West who have the foresight to make things happen, and to the people who grant the permission (and the cash) for these things to go ahead - Capital of Culture, Manchester International Festival (and the excellent fringe, Not Part Of), MediaCity:UK, Kendal Calling Festival, Doves in Delamere Forest, the Paralympic World Cup and even the World Fireworks Championships in Blackpool to name but a few.
With all of the doom and gloom around at the moment these happenings can lift the mood and act as a catalyst for change, and in the long term add significant weight to the skills retention and inward investment proposition of the region - which is why I was over the moon to read that, despite technical difficulties, Oasis still managed to pull off an awesome performance for their first night at Heaton Park !
There will always be negativity surrounding any big event (and often the small ones too), and you could almost hear the cynics unsheathing their blades as the story began to break, but in true northern style the lads from Burnage seemed to turn it around.
With more good news on the northern front, I see that Driven has unveiled its first television advert for Vimto since winning the account last year. I must admit that I 'missed' Big Brother the other night but saw the ad clip on the How-Do site, very impressive.
There is more exciting news from Salford University, as it is confirmed as the second anchor tenant at MediaCity :UK following an £8million grant from HEFCE. This is a fantastic bit of news for the university, the MediaCity:UK project and hopefully the region’s workforce, creating a potential gateway for providing a skilled workforce in direct response to the needs of the industry.
And finally for this week's wrap, I was delighted to read that it's not all bad in the UK economy after all, despite having a quick flick through last week's batch of DM emails and seeing that the vast majority were recession-themed, with:
'How to survive the recession'
'How to beat the economic downturn'
'Ten tips to economise during the global financial crisis'
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