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How-Do weekly Wrap - Friday 17 October 2008 - Peter Bourhill |
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Friday, 17 October 2008 |
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Welcome to the weekly Wrap from How-Do - media news for the North West. 
The Wrap's guest editor this week is Peter Bourhill.
As usual the media deckchairs have been happily moving around this week, but it must be a real fear to many that earnest endeavours will be sunk by the titanic ructions in the global economy. A shake-out in most business sectors is just around the corner and media will be no exception. Highly leveraged businesses are obviously vulnerable, but those quoted media businesses with suspect development strategies will see their share prices suffer - further. Some major mergers must surely be on the horizon.
Away from this doom and gloom, three interesting developments caught my eye.
The concept of Coronation Street as a brand to be exploited rather than a programme to be sold against perhaps marks a subtle shift in the mindset of TV executives and has come up because the street soon celebrates its 50th anniversary and well, ITV needs the cash. Other programmes such as Top Gear and Grand Designs have spawned eponymous magazines, so don’t be surprised…..
The planned re-birth of the Krypton Factor in the new year, apparently with unashamed support from business software giant Sage, again highlights the need for new creative commercial approaches in difficult times. It also emphasises the need to keep close to your customer - as Carolyn Roberson pointed out in her comment piece this week. I wonder how many B2B magazines saw that coming.
Finally, Sport Newspaper's Front magazine is getting into bed with My Space. For whatever reason (probably because of their age) most magazine publishers are useless at harnessing the latent power of the internet. This collaboration may show everyone how.
Peter Bourhill is the chief executive of Lancashire magazine
Elsewhere on How-Do this week: How-Do! Something to add? Then leave a comment below or email us now.
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