The Wrap’s guest editor this week isLiane Grimshaw
Decipher This.The region is developing a wider media industry with the news that Decipher is opening an office in the city. I know Decipher. I have seen MD Nigel Walley speak and can confirm he’s a very clever chap... Decipher will replicate what they have in London with ‘IBurbia’. Similar to the Big Brother house, but without the wannabe celebrities, they demo new media technologies and observe consumers using them through cameras and one way mirrors. Hope I get the chance to have a sneak preview.
LOVE has announced the addition of digital to its portfolio of services. At last agencies are waking up to the importance of digital, but remember it’s not just about websites. And with digital expansion across the board, it seems the small band of North West digital folk are in extremely short supply. Love is taking one person from Code and one from Magnetic North - I rest my case. Here at Pavilion we have already picked up two people from Moonfish. Surely there must now be at least one ex-Moonfisher in every digital agency in the North West…
In the City . Good news that In the City will be business as usual this year although it won’t be the same without Anthony H. I cannot say I have heard of new bands like The Courteneers featuring in the line up of Xfm’s ‘breakthrough’ gigs at this year’s event, but that’s probably because I am getting on a bit.
It’s a Wrap.Every time I’m in Liverpool something has changed. There is so much redevelopment work going on, I understand why the city chiefs want to make it look prettier while work is underway so it’s a great idea to have artwork wrapped around hoardings and scaffolding. Why not? But I assume they won’t be asking the local graffiti artists to join in!
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