Welcome to the weekly Wrap from How-Do - media news for the North West.

I shall be following Factory Communications with interest, particularly if they have indeed landed the job as PR agency tasked with developing the campaign promoting Liverpool as European Capital of Culture in 2008. I wish them all the best especially as it is understood the BBC have been nose poking into the set up plans, dispatching a Panorama team to the region to turn over some stones.

Tucking into my Cornflakes and toast at breakfast this week proved prophetic as both Kellogg’s and Warburton’s were  recipients of  awards in the food and drink categories of the How-Do Top 100 Brands.

This event underlined the massive contribution the region makes to the national economy. Awards and rankings of this type are frequent on a national and international basis but it was welcoming to see the focus on the North West, structured around 11 key business sectors with some additional attention given to innovation. Not only were the recipients well deserving but the accompanying information and analysis behind the awards confirmed their authenticity – all well executed by Ci Research of Cheshire .
 
To Wrap up, special mention must go to TBWA\Manchester – you have to clap them in for their handling of the Fake Bake tan story. Only a week after landing the account the agency was presented with a tabloid expose of ex bra model Sophie Anderton, now brand ambassador for the bottled tan firm. The NOTW reported that the 30 year old model had been snorting cocaine and offered to have sex with their undercover reporter for £10,000, apparently needing the money to buy a new house she was quoted as saying “I'm great at sex. I'll look great on your f***ing arm. I'm a supermodel.”   TBWA are developing their creative for 2008 while Miss Anderton is developing her career elsewhere.

Stuart Knight is a director of streetGov - an independent online research company

Other stories on How-Do this week:

Tony Murray's Alternative Wrap - Half a Porter?
RTS Awards honour Wilson, Shameless and roll-call of N/W TV talent
Marketing Projects designer takes the Hot Piss
Agency dumps its number 2 round Chester to get noticed 
MUFC looks to Iris for festive membership drive 
Chadwick and Chorlton quit Staniforth to launch start-up PR agency
NWDA launches 'Bold Venturers' book to inspire entrepreneurs 
BBC Nativity plays out on Liverpool streets  
Moorhouse becomes smallest ever brewer to launch TV campaign 
Synergist site launches through Pavilion
SLAM seeks business sponsors for 'Field of Women' event 
LEP targets student contributors with new web offering 
Debbie James moves across to the Daily Post (Wales) as news editor
Jenni Murray announced as patron of breast cancer campaign charity 
ITV offloads share in MUTV for £3.3m 
Amaze group account director joins Flame Digital 
...and Reading Room swoop for Amaze staff
Co-op to promote new identity with increased marketing spend 
Indie poaches Hughes for its 'man in the north'
Panel to discuss mediacity:uk implications at Salford Film Festival 
North West winner at the Emmys 
Northwest Vision to explain what TV commissioners want 
Barker makes move away from Manchester with new GCap role 
mediacity:uk appoints Jane Deane as programme director 
MCFC Thais up sponsorship
Web company CTI recruits three and rebrands 
Two regional winners at London International Awards 
999 uses 'cutting edge street style' for Onitsuka Tiger
BJL says burger off to rivals as it snatches Rustler brief 
Home Office to target gun crime with ad campaign 
Donna Howitt to head of marketing at Liverpool One
Winter Wonderland tickets await How-Do readers
Blackpool Pleasure Beach having the ride of its life
Manchester United for Children's Society
Brown delivers PR2.0 to Legal 2.0 talk at MMU 
Krispy Kreme looks to ManCon for donut giveaway
Liquid sees off three agencies to win National Museums Liverpool 
The Economist appoints Media-Link as its out of London sales house
Place North West appoints Davies Taylor to handle sales and subs 
Key103 replaces Ditchy with Darren Proctor on drive
Finnegan and Brown swap sides for Mathew Street report 
Digital agency Mando celebrates its tenth birthday 
Granada TV move to Salford is happening  

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