Welcome to the weekly Wrap from How-Do - media news for the North West. 

The end of August – this is News Badlands in my household – all media are again stuffed with football stories. Not content with the back 93 pages of any newspaper, plus mid-week and weekend supplements, the sport crashes the front page, too. There it is, on How-Do’s front page , second story down as I read on Thursday at 11.14am: the football story.

Now then. “Southport man to be given a prize by Nicholas Sarkozy” (French President, for parochial readers) for being France’s best apprentice plumber; and he’s now working in Manchester. Fantastic. That’s proper local news for you – made easy with the How-do news feed for idle readers (eg me).

If Crains gets that kind of entertainment into its Manchester business newspaper , then put me down for a sub. If it’s more of the same dull old stuff churned out from our beloved spinmeisters (and I do love some of you – the effective ones with an imagination and those who didn’t scrub my name off their phone list the moment I quit being a mag editor), then what a wasted opportunity. People + money = drama. Take note, new editor, and good luck.  

Hurrah for the Post & Echo. When they became Capital of Culture sponsors, I wondered if they’d ever write a critical word again. But they couldn’t wash over the latest row spawned by the cancellation of the Mathew St Festival (it’s on again, of course: the police are praying for rain to keep people off the streets).

Who’s going up to Cumbria to be part of the new Bollywood blockbuster , then? Not me, and not you if you’re white and don’t live in the county. Boo. Wanna be an extra.

No comment on TV, because I haven’t had one since I left London. Radio – don’t get me started (could do Mastermind on Radio 4). Web stuff? I bow to others. Publishing? In 300 words? Don’t make me larf.  

Arabella McIntyre-Brown is director of publishers Capsica, in Liverpool. She won awards editing Finance North, but not for editing EN. She has written some books and has a house in Transylvania. Her blog can be found here 

 
jobs this week include a marketing/PR person for the new weekly business newspaper Crain's  and sales people for the paper , an international commissioning editor , copywriter , sales executives , a senior account executive and a PR account manager

Stories on How-Do this week included The How-Do Media 100 , launch of North West commercial property web site , Momentum/Jack Daniel's , ius laboris/communique , Umbro/LOVE , realbuzz.com/if agency , Siemens/Pavilion , Lee Daley/MUFC , Transform/Rowan Marketing , James Mann/FUSE , Guy Hodgson/University of Chester Media Dept , Big Spark MBO/Cradley Print , Chief TV , Mark Brookfield/Unit Comms/Xfm , Boot Polish/Short Film Awards , Manchester Airport Group/EYE Corp , Paul Cheetham/Just Search new FD , Mando/ACC Liverpool , Moonfish closes , Moonfish statement , Fisherman's Friend/Channel 5 , Mere/JW Lees/Bohemia Regent, McCann's/Hästens/Roehampton Polo , Joanne Lake/FUSE , Gaskell and James to Cicero , Sequoia/Virgin Megastores , Galaxy/Creamfields , ABode Hotels/Crush Communications , Access Advertising/Mersey Partnership/Visit Chester , Hussey/LEWIS PR , First Radio Sales/KCFM 99.8 , Motive and Trafford buy Scarlet TV , Buxton Press , Gaydar/Manchester Pride and John Lennon Airport/John McFaul

Please address all comments and news to news@how-do.co.uk and events news/listings to diary@how-do.co.uk

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