Welcome to the weekly Wrap from How-Do - media news for the North West. 

Nick Jaspan, proprietor of How-Do, revealed earlier this week, exclusively, of course,  to Liverpool Confidential,  that the late-night tap-tap-tapping of him at his 'pooter was driving poor Rachel, the mother of his lovely little boy,  quite mad.

Over at the interesting end of the M62, there are occasionally similar domestic ructions at the Scouse Confidential outpost . Except, in our case, the tap-tapping usually comes from the mice on the Ready Brek box.

The worst/best thing for a hack working on a website is that sometimes you cannot let it lie. The cleaners don't come in to tidy Cyberworld at 6pm and turn the lights off.  So if you've got the back office passwords on the computer at home, all sorts of bother can ensue as you are lured back, when, really, you should be getting a life.  “Come here, just click my mouse.  I love it when you talk to me in Dreamweaver. Go on, go on, upload. Oh.”

Well perhaps not quite.

Did the Yates Brothers experience this when they were creating their mighty online tool, www.justsearching. Was their mum yelling them downstairs from the back bedroom to tell them their fish fingers and Smiles were going cold? Who knows, but Mrs Yates's boys are certainly smiling now: Just Search, founded  in 2003, has just been sold to Sweden’s Getupdated for £8.8m .

Meanwhile, ITV has made redundancies from its factual dept in Manchester . This is a channel where, sadly, nothing newsworthy of note has flourished since the inexplicable decision to replace World in Action with Tonight with Trev.  Unless you count the Ant and Dec scandal.

Perhaps ITV should have taken a leaf out of Nick Appleyard's book and gone back to basics.

Mr Appleyard, new editor of the Sunday Sport , plans to do just that, in an effort to recapture the paper's former glory.

And that means....

“Without boobs I think the paper would lose its established identity a little,” he mused. “That’s important to the readers - you can never take the boobs out entirely.”

So there we have it. Any cheap remarks containing the words rising and circulation should be addressed to someone else.

Angie Sammons is editor of www.liverpoolconfidential.com

Elsewhere on How-Do this week: Tony Murray's Alternative Wrap , Cicero Advertising becomes Gyro , Creative Concern unveils new branding for Wirral Council , Blue Chip marketing takes bronze at MAA Globes Awards , Crain's Manchester business weekly dummy out this week , North West journalists shortlisted for property awards , How-Do passes one million pages milestone , BBC budget cuts axe planned Cheshire launch , Fina World Swimming Championships sign up new sponsors , Uniform wins launch brief for Visual Arts Liverpool , Brazen PR looks to Transform Cosmetic Surgery , ICE promotes John Lennon Airport at Routes in Sweden , Business development director appointment at Virtual Surveys , Bryan Robson appoints FUSE to help secure sponsorship , Manchester city council looking for agency to help rebrand Wythenshawe , Major NHS contract for Communique PR , Monitor Creative and CTI team up to service Polypipe's web needs , Kings Residential looks to PushON for internet sucess , Digerati launches new website for Redrow , Journalist Jones joins Peppermint PR , Debt Free Direct hands its £5m account to Carat London , Citypress PR picks up brief for new £50m venture capital fund , Lake creates internal campaign to support Punch's acquisition of Spirit , Local agencies await Umbro marketing decisions following Nike takeover , Northern Journalist Awards shortlist announced , MEN keeping schtum about its "youth portal" , EMS picks up Hackney measles brief , Liverpool Biennial starts hunt for new head marketer , Stardotstar up against Beeb, C4 and MTV in BIMA Awards , Clear marketing wins silver at Travel Advertising Awards for Airtours , Danny Brooke-Taylor leaves TBWA network , RMS PR wins Infusium Wu Long Tea account ,Tangerine PR replaces Transform account with SurgiCare , Mid-Cheshire Chronicle scores healthy first ABC as a freesheet , IoD's Laura Wolfe to join Out There Events , CBS Outdoor retains Arriva contract , Blackpool Airport launches CO2 'carbon calculator' campaign , MVi ranked fifth among UK's digital media buying agencies , Leaf and Towler join Clear , ICG in Preston recruits Mallalieu and Windle , Slam North issues 'pumpkin' challenge to regional PRs , BASF global business up for grabs , TBWA\Manchester picks up eight figure BP retail account , N/W studnets fale to set Guadian Student Meedia Awrds alite , AWA buys Media Mission and retains major Govnet contracts , Century, The Bee, Imagine and Xfm up strongly in latest RAJARs , 107.6 Juice FM secures WKD deal , Redrow enters viral marketing with Digerati and Lewis PR picks up six figure business from Sweden's Avail Intelligence

Please address all comments and news to news@how-do.co.uk and events news/listings to diary@how-do.co.uk

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