Welcome to the weekly Wrap from How-Do - media news for the North West.

The Wrap's guest editor this week is Alice Morrison.

 Happy Birthday to the How-Do weekly Wrap. One year old this week and now established as an august organ in its own right. Seriously though folks, in just a year How-Do has become indispensable reading so congratulations to them.

Now for a quick look at the week that was.

Starting off with one of the top stories…it was good to see that such a fine selection of the Northwest’s agencies have been chosen by the NWDA to help ramp up their online marketing and ways of targeting consumers. It’ll be interesting what comes out of that collective creative force.

More fun was the news that Preston is to be hit by a posse of Rock Riders. Rock FM have decided to shrink their carbon footprint and so have now got a fleet of mopeds –suitably branded and mounted to whiz the street team around the city. This is an idea that could catch on – I look forward to the day when our favourite BBC Political Correspondent turns up to Westminster on a Marrmobile – Kate Garraway athwart a scooter – possibilities are endless.

And, of course, sad news that Sue Woodward has left ITV Granada. Sue did a huge amount for ITV and for the industry here and I have no doubt will continue to contribute a lot to the region. In fact, rumour has it….but no I’ll leave that to the How-Do team.

Trying to select a final story to comment on from the week, it struck me that the story is that there are lots of great contracts being won by our Northwest companies – encouraging news at a time when tales of economic gloom dominate the headlines. That’s it – am off to sell my house in order to buy a tank of diesel. Have a good weekend.

Alice Morrison is CEO of Northwest Vision and Media

• Fuse Sport's Haworth joins JMW solicitors 
• Journalist Shiv Malik claims win in terror case fight 
• BDB appointed by world technology leader 
• Vimto appoints Driven 
• Brazen's Stilton campaign hits the headlines 
• UTV appoints Wish FM's Milow as senior presenter 
• The Market designs the HomeForm group's new concept store
• Newspaper Society targets agencies
• CheethamBell JWT wins Chicago Town pizza 
• Crain's to be distributed on Virgin Trains
• PeopleFluent opens doors in Manchester 
• Hall to Love as new client services director 
• Hollyoaks not filmed so much in Chester anymore
• The Beatles to appear in their own video game? 
• Co-op Bank celebrates success with climate change campaign
• IAS picks up pump manufacturer Mono NOV 
• Bolton News and Cumberland News big winners at N/W press awards
• NWV&M appoints heads new heads of film and digital content
• Clear 'goes Hollywood' in new Camelot TV ad
  
• The Foundry launches loyalty scheme for Armstrong floor products 
• Three new staff at Code 
• Kellogg's on the hunt for new digital agencies?
  
• Accountants Saffrey Champness appoint media & entertainment partner 
• Littlewoods to launch £4m multi-channel campaign 
• Bell Pottinger wins Crowne Plaza brief for Manchester and Birmingham hotels 
• Social marketing agency The Hub appoint two creative brothers 
• Flame Digital re-jigs its board
  
• Assured Events promotes Palmer-Roberts 
• MediaVest wins £2m Jersey Plants account
• Creative Concern bags £180k Enworks brief 
• Ten Alps appoints Stuart Brown as new northern chief 
• Big Spark wins contract to publish Overseas Property Trader 
• Todd 'Tucker' Carty returns to Grange Hill
  
• KMP delves into the realm of Marketing 2.0
• Touchpaper sees off five agencies to secure UK Greetings account
• Biss Lancaster secures Skinbliss campaign from PZ Cussons 
• Talent show winner George Sampson to  dance to NatWest's tune 
• Journalist ordered to hand over 'terror notes' 
• Animation and graphics studio Mainframe opens office in Manchester 
• MEN partners with Primary Care Trusts 
• Century Radio reunites Dave Ward and Umberto 
• Alice Morrison to cycle to Paris to raise money for Cambodian kids' charity
• Daily Post leads Trinity's YouTube revolution 
• Clear Marketing adds three new staff 
• Lancashire's film history gets aired
  

Please send news to news@how-do.co.uk 

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