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How-Do weekly Wrap - Friday 27 March 2009 - Debbie Attewell |
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Friday, 27 March 2009 |
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Welcome to the weekly Wrap from How-Do - media news for the North West. 
The Wrap's guest editor this week is Debbie Attewell. Having just commissioned a report into the worrying trend of Internet addiction in the UK, I was intrigued to hear that MMU was set to deliver a whole module of its film and media course entirely through the online virtual world of Second Life. Given that so many studies show how incredibly addictive this ‘game’ and others like it are and highlight that students, especially, are at an increased risk of Internet addiction I wonder whether MMU will also provide the necessary support counselling as part of its duty of care package?
I was also amused to read about Chorley Council’s debut on YouTube and the incredibly pithy comments made by How-Do readers - and the council's comms team subsequent robust defence. Whatever the rights and wrongs of this ‘experiment’, I can’t help but hope the actual footage receives more hits than the comments generated by the original article!
I was also pleased to see Bauer has decided to move Heat Radio to Manchester. Having worked in the magazine industry for over 15 years I’ve long admired the way Heat has evolved from its magazine roots to become such a successful brand. Whether you love or hate the genre, the Heat package deserves acknowledgement. Besides, anything that continually proves national media success is not exclusive to London gets my vote – but maybe that’s because I’m working on the only top ten national women’s magazine to be based outside of London.
Finally despite the criticism about the use of the Liverpool skyline as part of the city's new branding, I can't see there is a better alternative. What other options are there? The cathedrals? The Radio City tower? The Chinese gate? None have the same majesty or visual appeal as the city's skyline and none say as much about its rich history and glittering future. It has continually been a pictorial record of the city's changing face and as such should be continually celebrated and utilised, rather than scoffed at.
Debbie Attewell is the editor of Candis, a national women’s magazine produced on The Wirral
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