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Welcome to the weekly Wrap from How-Do - media news for the North West.  The Wrap’s guest editor this week is Alan Gibbons Wow….a guest editor of How-Do for the week! Nothing to do with my company being the How-Do Media 100 co-sponsors and partners though, I can assure you. I was concerned with my photo appearing after seeing the beautiful media faces who went before me until I noticed Mark Garner and Tony Murray’s ‘impressions of a constipated man’ pictures last week (take a look!). A relative newcomer to the North West media scene, I do really appreciate the value of well considered media placement. This makes me wonder about the placement of national press and radio advertising... a full page advert in The Times for Northern Rock recently with the usual CEO assurance message was understandable – but to place it directly before a double page spread photo with a queue of angry Northern Rock pensioners bigger than Chelsea’s European match support last week, I thought was hilarious. Along with your local radio advert falling between guilt inducing ‘save an animal sanctuary’ and reminders of how much debt you’re in, it has to be bad for your brand surely? Great news for media agency Brilliant this week , brokering a seven figure sponsorship deal between Subaru and Sky TV to ‘bin Subaru’s boy racer image’. I do wonder however whether the deal - across three Sky film channels - will stop the local chavs driving up one’s backside with their fog lights on… MEN Media’s new proposition ‘The Jobs Mine’ looks encouraging. Good luck to Mark Rix…this converged approach can only be a good thing. Rupert Murdoch apparently would often comment on never messing with the “rivers of gold” with reference to his newspapers’ classified advertising. Check out jobs this week on How-Do.
Elsewhere stories on How-Do this week included: Tony Murray's alternative Wrap , Hard Day's Night Hotel/Eulogy PR , first direct/cheetham bell JWT , MFI, Universal & Zenith , Trinity/UCLan , EMS wins awards for Diabetes UK , Buxton Press, Jaymar and Trafford Park shortlisted in Print Week Awards , Ocean Outdoor sets up Liverpool regional HQ , Slavery Museum exceeds expectations with Thunk , Paul Howarth quits Clear for the Raft , Golley goes for the Green Mile , Code redesigns MHV web site , NWDA commissions 'rich media' business web site from Junction YK , Network Rail decides on daily paper publisher but not yet ready to announce , Mr Bhatti on Chutti enlists six N/W film makers , Peel considering extending the Pie Factory at mediacity , JD Sports and Bubble , Ice staffs up to 31 , Dinosaur hires Mercer as CE , The Open to return to Lytham , MMU/Harvey Nichols , InfoUSA to create 50 jobs , Burnt Toast only N/W winner at 100% Design , Judge Gill sells stake to Start Creative , MotoMedia digital sensory billboard , Manchester World Sport 08 and Fast Web Media , MFI - Universal loses out to Zenith , Bolton News launches Bolton Boutique web site , Love not for sale , Tameside and Salford radio stations going live this w/e , Harveys sponsors Corrie from Sunday , Hasgrove acquires Pavilion and Odyssey for £13.6m , Touchpoint relaunches Typhoo fruit teas , more M&S work for Paver Smith , Love picks up Nando's national campaign , BJL hires Thompson, Robinson and wins Regus global business , Knowsley (Hall/Estate) relaunches with Reasonably Good, Blacksheep and Bell Pottinger , ShortList signs distribution deal with MEN and Joe Riley suspended from the Echo Please address all comments and news to news@how-do.co.uk and events news/listings to diary@how-do.co.uk How-Do! Something to add? Then leave a comment below or email us now.
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