Welcome to the weekly Wrap from How-Do - media news for the North West.
The Wrap's guest editor this week is Dougal Paver.
In the week that my beloved Everton are set to grace Wembley I cheered fellow Evertonian Tony Tighe from Mere at the news that he’d landed a nice chunk of work from the club. Us blues have got to stick together, even when the bugger’s nicked it from under my nose.
Magnanimity was further in evidence in the comments following Alistair Sim's resurfacing at The Chase. For those that didn’t know, he spent a while out of action following a court conviction, but there are many glad to have him back on the scene, even if a few demurred.
Good, then, to find that woot!media were demonstrating that the region’s creatives are a match for anyone in the Smoke with news that they’d teamed up with Microsoft on a tasty job.
Heading up to the frozen north are the publishers of Pocket London, who’ve convinced themselves that Liverpool and Manchester are sufficiently vibrant to justify their own editions of the guide. Quite right, too. They’ll find that the section on major football trophies won by each city reads Manchester 45 – 55 Liverpool: that’s that argument settled, then.
Uniting the region, however, was the news of the 2009 launch of How-Do’s Top 100 Marketers. Egos will be burnished or bruised, reputations enhanced or shot, depending on the outcome. It’ll be all too much for some, for sure.
And finally...there was McCanns' research findings which showed that people are ditching their kids when they go shopping to save money. As the father of two happy little consumers that’s one piece of PR-led research I was quite happy to believe.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
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