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Welcome to the weekly Wrap from How-Do - media news for the North West.  The Wrap’s guest editor this week is Lisa Miles On these dark dismal mornings when you really know that winter has arrived and all you want to do is shut your eyes tight and pretend there’s no such thing as work, there are few things more annoying than being told to “Wake Up” . . . Nevertheless, I do agree with the new Kellogg’s campaign devised by Blue Chip that breakfast is essential and am surprised by how many people skip it. Personally I can’t get out the door without at least one mouthful of muesli. Although being ordered by the ever-chirpy Philippa Forrester to wake up and eat up could be enough to send me running out the door on an empty stomach. I’ve been following the work of Merseyside ACME and I hope its ambitions for a Creative Industries Quarter come off. The knowledge economy and creative industries are tipped by city bosses like Liverpool Vision’s Jim Gill as the next major growth area. In fact, Insider’s hosting a breakfast event in Liverpool next Thursday at which I will be chairing a discussion on this very subject. The world’s obsessed with sport. If I’m forced to express a preference for a team it’s Everton, although I’m not going to pretend to be bowled over by news the club is launching a mobile service . But it must have warmed many a heart that Tony Tighe has secured a lottery grant for the Everton Collection Charitable Trust. Mere has also been tasked with reinvigorating consumer perceptions of retail giant JJB , which could include a complete rebrand for the troubled sportswear retailer. Just as I’m cheering up I get reminded by Mark Manley just how treacherous being a journalist can be. Our annual libel training casts fear into the hearts of most of my team and we can’t write a word for the next 24 hours. The advent of online media requires extra vigilance – it’s so easy to absent-mindedly hit “Send” and then regret the consequences. Best keep Manley on speed dial. Lisa Miles is deputy editor of award winning regional business magazine North West Business Insider Check out jobs this week on How-Do.
Elsewhere on How-Do this week: Top 100 North West Brands closes today , Homeform's £20m account departs BCMB -or does it? , Tony Murray's Alternative Wrap , Wonder Associates public sector arts business , Bramley wins place at Kellogg School of Management , Rippleffect launches Revolution Vodka website , Northbank in Congleton sold to College Hill , Sunta Templeton on Xfm , North West Tourism Awards finalists , digital editors' network and UCLan , Parkinson regional director for CBS Outdoor , Dunn joins Uniform and O'Mara to Souters , Directski.com appoints Brazen , Tangerine picks up HIT (hot) Entertainment project , PCC dismisses complaint against Northwich Guardian , Batchelor leaves Daily Post for City Talk , Dunlop Aircraft Tyres lands with Bell Pottinger , Mark Studio rebrands Croydon HE College - Kate Moss next?... , Eccles to editorial director of CN's magazines division, Salford Star up for top Journalism award , Xfm's Unabombers off to Japan , North West Vision's £300k funding pot nears deadline , Art 07 awards line-up announced , Uniform and Beetham Birmingham , Scott joins Truth , Rigby quits the Chase for True North , 18 lose jobs as Native folds , Reflex and With merge to form £17m t/o company , Durex repositions , Davies leaves the Metro (Manchester edition) , meeting to discuss maximising mediacity opportunities , Image Group installs Europe's longest vinyl print at the Chill Factor E , MFI appoints McCanns PR , charity Whizz-Kidz to the Reading Room , McDonnell joins Cheshire BS , Crawford joins BJL board , MEN strikes gold at the NS Adv & Digital Media Awards , Heart of the Park premiere in November , five winners at Blog awards , LA Productions' Senseless premiere at the Phil and Code launches online jukebox for HMV Please address all comments and news to news@how-do.co.uk and events news/listings to diary@how-do.co.uk How-Do! Something to add? Then leave a comment below or email us now.
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