The latest North West media comment from How-Do.co.uk http://www.how-do.co.uk Sun, 07 Sep 2008 17:23:38 +0100 FeedCreator 1.7.2 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=3354&Itemid=58 Paul Carroll, founder of Communique and now owner of Zuma 011 (north-west-media-features/special-features/how%11dozen.-tony-murray-interviews-paul-carroll--200802251991/?phpMyAdmin=23e385809bf2f73d868eef9ff7d10b76), thinks both employers and job seekers alike should boycott recruitment consultants, whom he says are mercenary brigands and about as useful as wasps. We suspect Mr Carroll's postman may be delivering slightly less Christmas cards this year... Thu, 28 Aug 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=3301&Itemid=78 Is the axe that is currently being lofted above imperious fashion divas Trinny and Susannah of the double-headed variety? Are they about to get the chop from home shopping giant Littlewoods as well as ITV? Thu, 21 Aug 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=3254&Itemid=58 It was a summer evening at a converted church in a leafy suburb. One by one a range of exclusive vehicles pulled up in the car park and a series a brilliant, unconventional thinkers slipped into the building to discuss one shared goal: global domination. Thu, 14 Aug 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=3197&Itemid=58 Matt Harrison, the MD of overseas ops at B2B International, researches the research industry and finds out everything you ever needed to know about the UK’s position in an increasingly competitive and international marketplace... Wed, 06 Aug 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=3143&Itemid=78 It appears as though the soap opera that has surrounded Manchester’s free lifestyle title The Magazine could be drawing to a conclusion, if various sources within the city’s media and marketing fraternity are to be believed. Wed, 30 Jul 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2858&Itemid=78 Once more rumour reaches How-Do from that unhappy ship Granada (http://www.itvlocal.com/granada/programmes). This time it appears there are plans from on high (read London) that the weekly politics show should head to the Capital. Fri, 20 Jun 2008 01:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2784&Itemid=78 If a whole heap of London-based BBC staff decide that they don’t fancy the move up to the infinitely more salubrious climes of the North West, then what is the broadcaster meant to do to fill all those imminent holes in the workforce? Wed, 11 Jun 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2765&Itemid=78 Emails have been flying into How-Do’s HQ about Channel M (http://www.channelm.co.uk/). There is a suggestion that a pair of presenters will be leaving Urbis for pastures new. Mon, 09 Jun 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2386&Itemid=78 How-Do has learnt that Joe Anderson, the leader of the Labour opposition on Liverpool Council, is employing the latest PR tactics in his fight to gain control of the town hall in 1 May’s local elections. Fri, 18 Apr 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2282&Itemid=58 There’s been talk of Facebook falling on its face as it were and being ‘so last week’ with the cool kids, but in actual fact it claims to have grown at a rate of 3% per week for the past two years. Fri, 04 Apr 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2194&Itemid=58 Come on, tell the truth; how much attention in your business is paid to customer research? Don’t cheat, I mean genuine attention that results in real change for the better. Tue, 25 Mar 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2186&Itemid=58 I almost choked on my Cheerios when I read this in Peter McKay's column in the Daily Mail on Monday. Thu, 20 Mar 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=2072&Itemid=58 Has your brand got a compelling story to tell? The best ones do or make sure they unearth one says Katrina Michel. Thu, 06 Mar 2008 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=1439&Itemid=58 McCann Erickson PR director Rob Brown looks at the changing face of the industry in a digital age, advocating mixing traditional skills with new age savvy. Wed, 28 Nov 2007 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=1443&Itemid=78 Pity poor Andy Jeal, managing partner of MediaVest Manchester, as he hunkers down by his wireless to learn the latest news about the fate of the media buyer’s famously ailing client, Northern Rock. Wed, 28 Nov 2007 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=1429&Itemid=78 An eagle-eyed reader has brought it to How-Do’s attention that Liverpool Council and The Liverpool Culture Company are apparently looking for a raft of suppliers to help out with the Capital of Culture Opening Ceremony. The closing date for those that express an interest in the tasks is 3 December, under six weeks from the actual event itself. Tue, 27 Nov 2007 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=1378&Itemid=58 TBWA’s Anthony Bryan looks at the current rush to turn green and its impact on the marketing arena. Mon, 19 Nov 2007 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=1374&Itemid=78 Your How-Do hack feels almost guilty writing about this and picking on one poor little marketing services agency. But the opportunity to use the term ‘Hot Piss’ in a headline was just too much to resist… as it obviously was for the agency’s web designer. Mon, 19 Nov 2007 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=1345&Itemid=78 According to rumours that have been brought to How-Do’s attention, it appears as though the BBC’s flagship investigative news show, Panorama, is in the process of researching a programme on the ‘rocky road’ to Liverpool’s Capital of Culture status in 2008. Wed, 14 Nov 2007 00:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=1325&Itemid=78 Fri, 09 Nov 2007 06:32:17 +0100