Barratt, which will build 14,000 new houses this year at 430 developments across the UK, is rumoured to be reviewing its £3m media business.
The business covers four house brands and is split among several agencies.
The four house brands are Barratt itself, David Wilson, Ward and the recently acquired Wilson Bowden. The latter two currently have much smaller media expenditure.
Two Manchester outfits are on Barratt’s agency roster – Charterhouse and MediaCom North. Charterhouse works on the Barratt account and MediaCom North on David Wilson.
It is understood that Barratt’s marketing team in Newcastle is keen to consolidate the business under one agency roof.
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