Homeform, the holding company owned by US venture capitalists, Sun European Partners (SEP), is understood to be reviewing its £20m advertising account, currently held by Manchester agency BCMB.
The four main brands under the Homeform umbrella are the fitted kitchen operations Moben and Kitchens Direct, Sharps (bedrooms) and Dolphin (Showers).
The media business, held by Brilliant, is believed to be unaffected by the review.
BCMB’s connections with Moben and Kitchens Direct go back over 20 years when there were mutual equity interests in the companies, but the relationship has endured numerous changes of ownership.
Homeform, has annual sales of more than £200 million. On 5 April this year, the company was acquired by SEP, for an undisclosed sum. The company’s HQ is now divided between Manchester and Wolverhampton.
SEP is a division of Sun Capital Partners. Sun Capital has investments in over 145 companies world wide with combined sales in excess of £17 billion (US$33 billion). Other brands in Sun’s portfolio include Lee Cooper, Playtex and Wonderbra.
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