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Rumours grow re future of My Travel advertising business |
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Friday, 14 September 2007 |
Following the merger of My Travel with Thomas Cook and the latter’s marketing department gaining the upper hand, rumours about My Travel’s £6m media account are increasing.
My Travel’s group marketing director Tim Marsden is leaving the newly merged company and his oppo at Thomas Cook, Simon Carter, will have responsibility for the group’s marketing.
My Travel’s known media spend is worth around £6m but the online element, which is harder to track, is believed to be a separate and substantial seven figure sum.
MediaVest Manchester handles the media account and Clear Marketing of Didsbury handles the creative. The various My Travel brands include Airtours, Cresta and Going Places.
Thomas Cook, based in Peterborough, uses BLM in London for its media buying and various agencies for its creative.
The company has denied it is reviewing the business but London agencies, primarily, are understood to be talking to the client.
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