I thought the
Media 100 would upset more people than it has . The list was well trailed and I expected to find the How-Do message board under siege from disgruntled media types.
But the number of anonymous protests has yet to hit double figures, which is a wholly unsatisfying state-of-affairs for the more voyeuristic How-Do readers among us.
Personally, I blame the ranking system. Believe me, I would pay good money to see Gordo and Esther McVey fighting over the 69 position, but instead we had to make do with their being grouped together in a broader and less controversial 61-80 slot, along with Stuart Hall and a couple of Manchester’s more famous PR bosses.
Phil Redmond, although ranked number one, should be careful though. All this ‘I’m scouse, not English’
nonsense in a separate interview this week sounds really clichéd. He should be offering the rest of the country the welcome mat, not alienating people who dare to live elsewhere.
Morwenna Angove is the new marketing supremo at Alton Towers, although I’m not sure that she should have let anyone know. I’ll bet that every agency Tom, Dick and Harry has been in touch, citing a summer working on the Waltzers at New Brighton funfair as experience in marketing a theme park. Well, that’s what we’ve put in our pitch to her anyway.
The
Hasgrove/Amaze tale took a lot of people, including How-Do,
by surprise . But after employing its own version of ‘
crowdsourcing ’ and taking the lead from vociferous message board-ers, How-Do had the story straight by Tuesday morning. I’m glad Hasgrove has done a deal. Even after all the redundancies that have already been made, there are still a lot of people at Amaze whose jobs were on the line.
And finally, the marketing boss at
Thomas Cook has told Mediavest and Clear that reports of an imminent pitch for the MyTravel business are unfounded. I’ll bet both agencies are hoping that’s not like the vote of confidence Phil Gartside gave Sammy Lee.
Nigel Hughes is the MD of Rattle PR in Sale. He also writes a blog called Ear I Am . He is not the least bit resentful at his non-inclusion on the Media 100, deluding himself that he was in Room 101.
