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North West Media Features
MEN cutbacks: the media community responds
The former MD of MEN Media, Trinity Mirror’s development director, PR chiefs and media heads all spoke to How-Do yesterday to debate exactly what the cuts at the MEN meant to them, to the media community and to the wider regional newspaper industry.
The former MD of MEN Media, Trinity Mirror’s development director, PR chiefs and media heads all spoke to How-Do yesterday to debate exactly what the cuts at the MEN meant to them, to the media community and to the wider regional newspaper industry.

Commentators include Mark Rix, Mark Dickinson, Nina Webb and Cherry Jackson.

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How-Dozen: Steve Downes talks to Tony Murray
Steve Downes talks to Mr Murray about the past, present and future – delving into the demise of one time Liverpool hot-shop Paver Downes and touching on the allure of the ‘good looking visionary hunk‘ that is KMP’s Bill Daring.
Steve Downes talks to Mr Murray about the past, present and future – delving into the demise of one time Liverpool hot-shop Paver Downes and touching on the allure of the ‘good looking visionary hunk‘ that is KMP’s Bill Daring.

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Reflections and resolutions: 08 and 09 in a nutshell
In between festive bouts of sprout scoffing, we asked the great and good (and Duncan Slater) on the How-do Facebook group for their predictions for 2009 and reflections on 2008. Here then is the result of their measured deliberations and insight.
In between festive bouts of sprout scoffing, we asked the great and good (and Duncan Slater) on the How-Do Facebook group for their predictions for 2009 and reflections on 2008. Here then is the result of their measured deliberations and insight.

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How-Do review of the year 2008 – your top twenty stories

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How-Dozen: Tony Murray meets Julian Carter

Image
So Julian tell us the truth – who were you caught shagging that has so swiftly expedited your expulsion from GMG?

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The Top 100 Marketers – facing 'Branding' challenges in the credit crunch
Last week How-Do caught up with some leading marketers and agency folk to discuss branding issues facing marketers in these uncertain times… and Debbie Robinson, director of food retail marketing at the Co-operative prepared some data for the round table discussion.
Last week How-Do caught up with some leading marketers and agency folk to discuss branding issues facing marketers in these uncertain times… and Debbie Robinson, director of food retail marketing at the Co-operative prepared some data for the round table discussion.

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How-Dozen: Tony Murray chats to Rob Brown
In the second of a new series of “How-Dozen” interviews, Tony Murray asks Rob Brown, MD of Staniforth, just when is the right time to be a cunt and what happened to all those cardies?
In the second of a new series of “How-Dozen” interviews, Tony Murray asks Rob Brown, MD of Staniforth, just when is the right time to be a c*** and what happened to all those cardies?

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Penniless Salford Star on hold, as Kingston slams LIFE

Community magazine, and How-Do award winner, The Salford Star has been forced to cancel its Christmas edition due to a lack of funds. However, Stephen Kingston, the editor and founder of the title, has made clear to How-Do that “there’s no way that the title’s dead.”
Community magazine, and How-Do award winner, The Salford Star has been forced to cancel its Christmas edition due to a lack of funds. However, Stephen Kingston, the editor and founder of the title, has made clear to How-Do that “there’s no way that the title’s dead.”

“I’ll stack shelves in Tesco to get the money to print it if I have to,” he told us.

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How-Dozen: Tony Murray interviews Roger Ward
In the first of a second series of How-Dozen interviews, Tony Murray asks one-time BDH MD Roger “Psycho” Ward about the battle for the soul of BDH and life as part of its “bastard offspring”, his views on RHM and his “unfinished business” with the industry he quit in 1999…
In the first of a second series of How-Dozen interviews, Tony Murray asks one-time BDH MD Roger “Psycho” Ward about the battle for the soul of BDH and life as part of its “bastard offspring”, his views on RHM and his “unfinished business” with the industry he quit in 1999…

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Transforming the market. Cindy Simmons of Transform looks to augment her share.
Despite only being in the position for ten weeks Cindy Simmons, the marketing director of the Transform Cosmetic Surgery Group, has already taken the knife to the market leading brand and unwrapped an approach that’s more confident, bolder and a just a little more uplifted than it was before.
Despite only being in the position for ten weeks Cindy Simmons, the marketing director of the Transform Cosmetic Surgery Group, has already taken the knife to the market leading brand and unwrapped an approach that’s more confident, bolder and a just a little more uplifted than it was before.

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