Features - How-Do

News, opinion and resources for the North West media industry

North West Media Features

Truly, madly, weekly

Women’s monthly mags can either differentiate or die. Emap Elan MD David Davies explains why women these days are getting more demanding. Comments (1)
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You can’t leave your Hatton

Across the UK the surname Hatton is synonymous with a lot of things, but entrepreneurial success probably isn’t one of them. Yet. Rippleffect’s MD Ben Hatton explains why all that is set to change.
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A catalogue of challenges

For someone that’s successfully cleaned up after Harold Shipman a job at Littlewoods should be as hassle free as home shopping. Not quite, reveals new head of external comms Anthony Taylor.
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Scoring their own goals

What is Fuse Sport? A marketing agency, a media firm or a troop of agents for individual sports stars? A little bit of all three, reveals founder Mark Dixon.
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Deciphering Code

For a company that’s “never had a proper outward bound sales process in place” Code Computerlove has somehow managed to attract more big name clients than a Hollywood madam. How-Do sits down with managing director Tony Foggett to chart the rise of Manchester’s most influential digital media agency. Comments (3)
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All Out Productions looking forward to a bright future with increased ‘indie’ radio programming

Independent radio producer, All Out Productions, has collected nine Sony Awards during its 13 years in business trading from first London and then Manchester for the past six years.
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Straight talking and queer reactions

Adam Pushkin, the general manager of arts festival Queer Up North, talks to How Do about the media’s response to gay issues and how to make the most out of the pink pound. Comments (2)
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Gordon Burns on life in the hot seat

Gordon Burns, one of TV’s most enduring anchormen, talks about the ‘best buzz on earth’ and reacts to the changes coming soon to North West Tonight. Comments (7)
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Web Spinners

How-Do’s man in Beijing, Tony Murray checks out the online presence of some of the region's PR consultancies and asks just how Flash are the region’s web spinners? Comments (3)
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Wood dreams of creating an acclaimed new creative talent pool at Lime Pictures

Tony Wood, creative director of Lime Pictures in Liverpool (formerly Mersey TV), has been tasked by the company’s owners, ALL3MEDIA, with building Lime into the UK’s largest and most prestigious drama production company.
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